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| Best Practices: Finance | |||
| Identity Crises
Michelle Leder 03/01/2006 |
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When retired executive Jerry Roberts chose Leif Nulsen as his wealth manager several years ago, it was not an easy decision. Before entrusting his money to Viking Capital Management, the company Nulsen started in 1997, Roberts interviewed 10 different advisors. There was something about Nulsen’s gravitas and conservative investment strategy, and the fact that the two men were contemporaries–Roberts is 62, Nulsen 65–that convinced Roberts to choose Viking. Roberts also liked the fact that Viking was small enough to offer him highly personal service: Nulsen’s only employee was an administrative assistant. The firm was based in Roberts’ hometown of Indianapolis, so the two men could easily meet in person.
Though Roberts says he trusted Nulsen and knew that his advisor would not dump him with just anyone, he did not like the fact that the new firm was located more than 200 miles away or that each of FSAG’s three partners was younger than Roberts’ son. But when the partners met with Roberts and Nulsen in Indianapolis and reassured Roberts that Nulsen would remain involved for at least a year, it did not take long for Roberts to start feeling a bit more comfortable. Today, increasing numbers of affluent investors, many with the same firm for decades–dating to the time the modern-day wealth management business really began–suddenly find themselves summarily passed from their familiar firm to another. Over the past few years, merger mania has shaken the financial planning industry, creating many frustrating changes for clients. In some cases, small independent firms like Viking are selling to larger independent firms like FSAG. Meanwhile, larger independent firms–including those with $1 billion or more under management–have been acquired by even larger trust companies or regional banks intent on expanding into the wealth management business. In part, this trend toward mergers and consolidation is driven by the demographics of financial managers. "A lot of [advisors] are mindful that when they approach their 60th birthday, the value of their practice begins to decline," says Elizabeth Nesvold, managing director at Berkshire Capital, a New York firm that provides merger advisory services. The age of the advisors comes into play because the purchase price is usually based on how many clients make the move to the new firm. Conventional wisdom holds that older advisors are less likely to stick around the new firm than those in their 40s or even 50s, which means their clients might not stay either. Recent research by JPMorgan Asset Management found that more than half of advisors working with affluent individuals are 50 or older, one indication that the move to merge is likely to continue–and possibly even accelerate. Exit Strategies
Entrepreneur Howard Marks had been a client for several years of myCFO, a wealth management firm launched in the late 1990s by Netscape entrepreneur Jim Clark to provide comprehensive services for wealthy families, when he noticed such changes. A cofounder of the video game company Activision, Marks sensed that his advisor, Rob Francais, whom Marks says he trusted completely, was acting differently; he never told Marks what was really going on. As it turned out, myCFO was suffering serious problems, and partners like Francais were planning to leave to start their own firm. At the end of October 2002, myCFO was sold to Harris, a wealth services conglomerate based in Chicago. Francais and three other partners in the Los Angeles office left to start Quintile Wealth Management, which now has about 30 clients–including Marks–and manages about $1.4 billion. "When I first heard about the situation at myCFO, I was out of there. No question about it," Marks says. "But Rob knew my affairs very well, and I trusted him to make the right decisions. So it didn’t bother me that it was a new firm. Of course, it would have bothered me if I didn’t know Rob before." Fifteen years ago, Nesvold notes, there were roughly four mergers a year in his industry. In 2005 there were 65, although those numbers are likely significantly understated because Berkshire only tracks firms with at least $200 million under management; a relatively small deal like FSAG’s purchase of Viking would not be included. Indeed, merger activity is so strong that services have sprung up to match buyers and sellers. Charles Schwab, for example, launched a service for wealth managers two years ago that uses custom software to pair wealth management firms looking to sell with those looking to buy. That is how Viking and FSAG found one another. In November, Schwab Institutional’s Advisor Transition Support website showed listings from 250 firms that were intent on buying, and approximately 80 firms (with about $7 billion under management) that wanted to sell, according to David DeVoe, director of the Schwab division. Unfortunately, investors are barred from peeking to see if their advisor is on the site; it is password-protected and only available to the advisors themselves. If and when an advisor completes a merger, his clients sometimes find themselves thrust into a personal, often complicated bonding ritual with someone they have never met. Because many clients consider their wealth manager to be among their most trusted advisors, any change, let alone multiple changes in that relationship, can be as unsettling as a nasty divorce. Clients of J. Bush & Co., a Connecticut wealth management firm founded by Jonathan Bush, the president’s uncle, have seen the 35-year-old firm change hands three times since October 1997. Few advisors, and even fewer clients, would be eager to put up with that kind of upheaval. "The major mistake that tends to get made is that new owners get rid of the relationship manager, which means that the firm will probably lose the client," Nesvold says. Other problems crop up when an independent entrepreneurial firm merges with a large established firm. Marks, for one, says he never would have been happy winding up at a large firm. For him, working with a boutique was critically important. Straight Talk
Of course, even the smoothest mergers are likely to yield their share of problems. Changing the infrastructure of a firm, from computer systems to corporate policies, will cause frustration for at least some clients, not to mention the firm’s employees. And any change presented in the fee structure–a common occurrence in most mergers–is likely to prompt at least a few angry phone calls. But, as with most issues, fees can be negotiated, particularly if the firm is eager to retain existing clients. "The biggest line in any merger is that things will always be the same," Balentine admits. The upside for most clients is that after both companies work out their details, investors often wind up with access to a greater number of services and, in the best situations, a more diverse group of wealth managers who are familiar with a wider range of products and strategies. When Nulsen was trying to convince Roberts that the change was good, he stressed that his client would now be able to communicate with four experienced advisors instead of one. Last May, when FSAG’s three partners came to Indianapolis to meet with Roberts and his wife at their home, Roberts grilled the younger men. He came away satisfied and has remained so. "They were very articulate, very concerned and did a great job of convincing me," he notes. Michelle Leder is a financial writer based in Peekskill, N.Y.Illustration by Ken Orvidas. |