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/ Home / Editorial / Thought Leaders / Profiles /
Visions & Revisions
Unconventional Wisdom
07/01/2005

You try to determine statistically if those with distinctly black names, for example, Roshanda or DeShawn, suffer an economic penalty in our society. Does the name one is given affect life outcomes?

We find the name you are given does not impact your life. However, the circumstances you are born into affect the name that you are given and the life you lead. So, for instance, young, single African-American mothers are more likely to choose unique names that no one else has than are, say, middle-class, white, married parents. It is not the name Emily or LaToya that causes differences in life outcomes. Rather, it is the age and socioeconomic status of the parent, and several other factors.

The way we answer this question is to look at every child born in California over a 40-year period. We look at their circumstances at birth, and compare their life circumstances 20 or 30 years later when they themselves give birth and their child’s birth certificate enters the data set.

What factors drive the migration of a name’s popularity through different socioeconomic strata? Britney was considered a very posh name a few years back.

The pioneers in names tend to be very highly educated parents. These people start trends with names. Over time, as names become popular, they tend to work their way down the socioeconomic ladder. For instance, a name like Britney was considered very classy in the ’70s. Now it is actually a name that is a very strong signal of low socioeconomic status. What appears to happen is less-educated parents see what the highly educated parents are naming their kids. Once a name is adopted by less-educated parents, highly educated parents abandon the name and move on to a new set of names.

You turn the conventional wisdom of parenting on its ear by suggesting that good parents are defined not by what they do, but by who they are. What should obsessive parents who force their children to watch Baby Mozart DVDs take from this?

Our answer would be to relax. There is little evidence in the data that particular activities that parents engage in with their child have a noticeable impact on early test scores. For instance, in the data, we see that reading to your children or taking your children to museums has no impact on how they will ultimately perform in schools.

It is not that parents aren’t important. It just seems that the decisions you make that are important to your child’s outcome really happen much earlier in life. We do find important differences in children’s test scores based on the educational level and socioeconomic status of their parents, as well as the age of their parents. That leads us to think it is who you are, not what you do, that is most important in raising children.

While conclusions like this may seem like common sense, they may also be politically incorrect. Would you be interested in such topics if they were not?

I don’t think there is anything per se attractive to me about forbidden topics. I think, rather, the reason my work has taken me in that direction is because those are the areas that no one else is thinking about carefully. As a consequence, we often have the wrong ideas or perceptions about the answers. My own rule, which I have had since I began as an economist, is to study questions that I find interesting. I have never worried whether or not anyone else might find them interesting.

Photograph by Kristofer Dan-Bergman.
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