Profile
Half Measures
Joanna L. Krotz
03/01/2007

Anne and Christopher Ellinger spend a great deal of time on the telephone these days. The couple call their philanthropically inclined acquaintances, all of them already overcommitted people, to ask them to consider carving out some of their precious time to share their stories with other potential philanthropists. They call the development directors at nonprofit organizations to ask if they can suggest philanthropists who might consider giving a great deal more money than they already do. They have even called state lottery boards to ask about winners who have given some of their prizes to charity. “They said they don’t track that,” Christopher says.

The Ellingers make all these calls to recruit affluent people for their fledgling organization, the 50% League. To join, individuals must commit to giving away half of their net worth, or at least half of their income, for three consecutive years. But there is also a tier of “exploring” members who have not yet stipulated this level of generosity. Hence the need for very generous philanthropists to join their organization and spread the message that giving away a large portion of one’s assets will not lead to financial devastation.

As of last December, the league had 71 full-fledged members. The Ellingers also require their members to publicize their personal stories, anonymously if they prefer. “The main value is the chance to inspire other givers,” Anne says. Their stories will be posted on a website that the Ellingers are set to launch.

Carol Newell, who donated part of her $25 million family inheritance from Newell Rubbermaid to provide seed capital for small businesses in British Columbia, will detail the story of her philanthropic work. The site will also feature one the first people to join the 50% League, Ruth Ann Harnisch, a former award-winning Nashville journalist and TV news anchor who married a prosperous investment banker. “I got my money the two old-fashioned ways,” Harnisch says. “I earned it, and I married it.” She contributed more than $1 million to the Ellingers’ previous organization, More Than Money (MTM), an educational nonprofit aimed at helping people strike a balance between their personal values and their wealth. Harnisch says that MTM helped dispel stereotypical ideas she had about people with money, despite the fact that she had ample amounts of it herself. “MTM taught me that wealthy people are individuals—surprise!—just like human beings with lesser amounts.” Other 50% League members include a Seattle resident who decided to donate half of his real estate broker commissions for three years, and a lawyer who helped win a class-action settlement, then gave away a large portion of his earnings.

The Ellingers, both 50, describe their philanthropic gospel in decidedly touchy-feely terms; they talk about being “active partners in social change.” In person, however, they are an intellectual couple who, after 25 years together pondering money and its impact, tend to finish each other’s sentences. They inherited their money from Christopher’s grandparents while still in their 20s. It was an unexpected situation because he had grown up in a family where money was a taboo subject. Through their various experiences, they eventually learned not only the complexities of managing wealth, but also the intricacies of giving money away.

The Ellingers like to tell people that they do not have to amass the wealth of Bill Gates or George Soros before they give substantial donations.
Ironically, despite support from individuals like Har­nisch, MTM succumbed to funding woes in June 2006 and transferred most of its remaining assets to the Marpa Center for Business and Economics at Naropa University in Boulder, Colo., to establish a new Money and Values program. The Ellingers believe MTM, preoccupied with an identity crisis, became too dependent on a $3 million capacity-building fund that came from them and some 20 other donors. “It was never meant as an ongoing endowment,” Christopher says. “We used it to grow too fast, building the staff and programs instead of building up the largesse.” They left MTM—amicably, they say—in 2003, burned out by building the organization, and took a year away from this type of work.

In 2004, the couple launched another nonprofit, the Zing Foundation, not a grant-making body but a 501(c)(3) charity through which they raise funds to build on some of the ideas that they think MTM overlooked, including support for arts that make a social impact and the concept of their 50% League.

Internecine War
Along the path to this point, the Ellingers have displayed a seemingly endless interest in contemplating and deliberating the effects of money on people and their society. In their early adulthood, they worked as social organizers, primarily with people at the bottom of the demographic ladder. Anne, who holds a masters degree in social work, worked for a tenants’ rights group, while Christopher also became involved in grass-roots organizing. He had grown up in a family divided by conflict between his mother’s side and his father’s side. As he tells it, no one talked about the awkward reason for the tension. After his mother succumbed to cancer when he was 14, Christopher says the unresolved gap in his family widened into a gulf.

“I loved both sides and was confused about why they weren’t connected,” Christopher says. In retrospect, he now recognizes the issues as class differences. “My grand­father on my mother’s side was a doctor who grew up poor, saved every penny and made a fortune in the stock market,” he says. But Christopher’s paternal side struggled for money. “My mother’s father judged my father’s family for not picking themselves up by the bootstraps. And my father’s family judged the others as selfish.” So while Christopher was aware that his grandparents were well off—they paid for private schools and his Princeton education—he did not anticipate the surprise bequests that came first in the early 1980s when his grandmother died, then a few years later from his grandfather’s estate.

Christopher recalls that he and Anne initially refused to spend any of the money. “I’m temperamentally cautious,” Christopher says. “My first decision after inheriting the money was not to rush into any major decisions for five years.” Eventually the Ellingers purchased a 10-room home built in the 1920s, where they have lived for some two decades.

Their first foray into philanthropy began with a project that set the stage for what they are doing now: collecting other philanthropists’ stories. “We thought we should hear the stories of people who gave away significant assets before we did something rash,” Anne says. “We wanted to see if they regretted it.” Instead, the tales they heard were so inspirational that their project turned into a book. In 1992, the Ellingers published We Gave Away a Fortune, a handbook of personal stories and advice from donors who gave away assets ranging from a few thousand to millions of dollars—and none claimed to regret it.

In their recruiting efforts for the 50% League, the Ellingers do their best to use the lessons they gather to show others that they, too, can give away a great deal of money without experiencing hardship. They like to tell people that they do not have to amass the wealth of Bill Gates or George Soros before they give substantial donations. Inevitably, though, they do encounter individuals who say no, either to committing to giving at such levels or to becoming involved at all. Some are sure they will end up on the street if they give away half of their assets, while some are in an awkward position that the Ellingers would like to help remedy, as Christopher recalls from one phone conversation. “We went to an investment manager of high-net-worth families to get help finding people,” he says. “That manager secretly revealed that he himself was giving at that level. He hasn’t wanted to tell people, lest his clients think he is somehow expecting them to match his level of generosity and be scared off from working with him.” 

Joanna L. Krotz writes on business and philanthropy. Her work has appeared in Money, The New York Times and Eons.com