Joan Didion observed that in national events, once the media
chooses a preferred narrative, that’s it—they ask no more questions and tell no
other story.
Joan Didion actually wrote the
best piece about Bob Woodward, long before anyone else began to question his
work. She called his writing "political pornography." Great! I love that. That
was an amazingly prescient piece given Woodward’s later work—actually being in
the White House and missing the story on Iraq in two books.
You have created a business model that meets the needs of four
constituencies: your contributors, your visitors, your advertisers and your
investors. People have been trying for a decade now to do that with online
ventures, and so many have failed.
People have said, "You have an
interesting business model—you don’t pay your writers." [Laughs]
I know several publishers who would like to know how you get away
with that.
What we found is that we provide
our writers with a platform that gets their views out there in real time. We
maintain that platform, we keep growing the number of people who come to the
platform, and we get the content out. A lot of people link to us. People come to
the site for many different reasons and in many different ways.
So the idea is: A) We want the regulars to be able to write
about their interests. B) We want people who may not know about the Huffington
Post to discover it because, for instance, a young actor like Ryan Reynolds has
blogged, or Jamie Lee Curtis has blogged or Perez Hilton links to us. Suddenly
we notice we get clicks from people who probably have never heard of us before,
and they come to us because of someone or something that interests them on
another site. They will come and discover the politics on HP, and we will have
expanded to a new audience.
HP offered a forum and a home for a lot of left-leaning political
types during what some of them call the "wilderness years" before the Democrats
retook Congress in 2006. Will George W. Bush’s departure from office dampen the
passions of the bloggers who have made your site successful?
I don’t think so. First of all,
I think that one of the goals of HP is to help us move away from the right-left
framing. I think it is obsolete, and it makes it harder for us to see what is
really happening. If you take some of the biggest issues of our time, such as 70
percent of the people, Democrats and Republicans alike, want to bring the troops
home from Iraq, that is not a left-wing position. Universal healthcare is also
not a left-wing position. Mitt Romney, a Republican, brought it about in
Massachusetts. Healthcare has become an issue with many corporations. That is
why the framing of this is so important. That’s another kind of passion of mine:
to look at issues with a fresh perspective instead of with these labels.
In the broader media landscape, what role will blogs play in 10 years?
There is a convergence taking
place. Mainstream media are moving into blogs, some of them with a lot of
success. The Washington
Post has some great bloggers, as do the
National Journal and the Atlantic
Monthly. At the same time, blogs such as the
Huffington Post are moving into original reporting. Josh Marshall’s blog,
Talking Points Memo, broke the story on the U.S. attorney scandal. They used the
"wisdom of the crowd" method: Somebody in Arizona noticed that a U.S. attorney
was fired in Arizona, somebody else noticed in San Diego, and they connected the
dots.
Some say that with HP you are laying the groundwork for a media
empire. Will you eventually bring your two daughters into the family business?
I don’t think of it that way. My
daughters are very interested in the Huffington Post. One of them worked as a
comment moderator. They love to go to our offices in New York, because, first of
all, everyone there is closer to their age than to mine. That is such a great
place for teenagers interested in politics. While my daughters do love it,
ultimately what they want to do with their lives is much their own decision.
They have to finish high school and college first. The thing that I want for my
children is for them to find their passion, whatever that is.
In 100 years, will Rupert Mur doch’s heirs be offering top dollar to your heirs to buy
controlling interest in a Huffington media conglomerate?
[Laughs] I don’t have five-year
plans, much less life plans. The great thing about life is that the best things
that happen are not planned at all.Right now, I love what I’m doing, and I’m
putting all my energy into it. I could spend 12 hours a day just working on the
site, editing new content, bringing in new contributors. I feel that anywhere we
want to go, we can do it there.
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