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World Marketplace
Illiquid Assets
Peter H. Gleick and Jason Morrison
09/01/2005

Engage the supply chain. Many companies’ most significant water impacts and risks may be embedded in their supply chain. To address this, companies should assess and evaluate water use in their supply chain and work collaboratively with suppliers to reduce water use and minimize risks of supply chain disruptions from water-related problems.
 
Implement the best technologies available. Companies should assess the best-available technologies for reducing water use and wastewater discharges, commit to using such technology in new facilities and retrofit existing facilities in areas of significant water stress. There is a dizzying array of technology that can reduce water use and improve water quality, including reclaiming and reusing process water, sophisticated filtration systems and replacing water cooling towers with air cooling ones. Such technology investments often have very short payback periods and generate high returns on investment. This is likely to be increasingly true as water scarcity becomes more severe.
 
Set goals and targets; measure and report performance. Companies should measure and publicly report key metrics on their water use and impacts and track how their performance changes over time. This information can help build confidence among investors and inform customers, local communities and other key stakeholders interested in how the company is managing its water risks.
 
Form strategic partnerships. Many water-related issues can best be addressed on a regional scale involving multiple sectors and stakeholders. Some companies are working through organizations like the World Council on Sustainable Development to promote watershed protection and improve access to water for impoverished communities. Another example is the regional environmental management system being developed by Sustainable Silicon Valley in California. This initiative has identified freshwater as one of the main socioeconomic and environmental challenges facing the region. In an effort to address this issue, companies in Silicon Valley are working with other stakeholders on regional water sustainability policies and practices.

Commit to continuous improvement. Despite increased efforts by companies and other sectors of society, water scarcity and water-related business risks are likely to grow in the future. A commitment to continuous improvement in assessing and managing these risks and lessening the impacts of a company’s water use on local communities and the environment can help protect operations (and long-term shareholder value) from unexpected water-related disruptions.

Peter H. Gleick is president and cofounder of the Pacific Institute in Oakland, Calif. Jason Morrison is director of Pacific Institute’s Economic Globalization and the Environment program.

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