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/ Home / Editorial / Thought Leaders / Politics & Policy /
Thought Leaders: Medicine
Heal Thyself
Maggie Mahar
02/01/2007

In theory, health care plans with high deductibles inspire consumers to sniff out value and avoid unnecessary care. But in practice, surveys show that when cost-sharing increases, patients are just as likely to skimp on necessary treatments as they are to skip inappropriate care.

One study, published in June 2006 in the New England Journal of Medicine, compared Medicare patients suffering from chronic diseases who had pharmacy benefits capped to similar patients with no caps. Those with limited coverage were less compliant in taking drugs their doctors prescribed, had poorer control of their disease, and subsequently had higher bills for both hospital and emergency care than those without caps on their pharmacy benefits.

In other words, while in the short run these patients were spending less, over the long run someone would spend more—and that someone includes their employers and the taxpayers who fund Medicare. When consumers make the wrong choices, everyone loses.

By trying to shift decision making to patients, we are ignoring the real cause behind runaway health care costs. It is not wanton consumption. By and large, health care inflation is a supply-side problem. Patients buy what suppliers tell them they need.

Meanwhile, in a profit-driven system, drug manufacturers, device makers and health care providers are selling—and sometimes they are selling hard. In our zeal to reduce health care costs, we cannot expect consumers to guess which treatments are ineffective or needlessly expensive. Medical professionals—with no financial interest in the outcome—must set standards for what insurance should cover, based on the best scientific evidence available. This is not a job for the patient.

Photograph by Matt Mahurin.

Maggie Mahar is the author of Bull! A History of the Boom, 1982–1999 and most recently, Money-Driven Medicine: The Real Reason Health Care Costs So Much.

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