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| Opportunities & Exposures: Culture |
In the Van of the Vanguard
Judy Gordon
11/01/2004
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The newest hotels, restaurants and clubs are often the
fertilizer from which grow the shoots of the latest fad. We can also find them
at our favorite shops—Barney’s, for example—as well as edgier stores like
Jeffrey or Tori Burch in New York or Colette in Paris.
Simply watching city
kids playing in the streets can also clue us in to burgeoning trends that may
eventually spread upward and become material for the materialistic. The backless
sneaker craze emerged when trend-spotters eyed kids walking on the backs of
their unlaced sneakers.
Those of us who do not have the time to attend
Fashion Week in New York can still walk past the tents and see every editor—and
fashion designer—stroll by. Onlookers can easily discern the first rumblings of
groundbreaking styles. This is the biggest thrill: discovering the seeds of a
future trend and adapting it as our own.
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