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| Letters to the Editor |
A Strong Giving Strategy
06/01/2004
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 Dear Editor:
Jay Steenhuysen’s piece “Three Vehicles for a Vision”
(December 2003, page 164) carefully walked the reader through the choice of a
philanthropic vehicle, providing a comprehensive overview of the differences and
similarities. But, at the same time that the individual or family is choosing
among these instruments, they also need to develop a strong giving strategy.
With the guidance of a philanthropic advisor, they can consider what social
issues they hope to impact, which nonprofits are the most effective in
addressing those issues, how to evaluate the effectiveness of their giving,
whether to make a few large gifts or many small ones and whether they want
visibility or anonymity. As they begin answering these and similar questions,
they can make their chosen philanthropic vehicle really work for
them.
Phyllis McGrath
President
Philanthropy Management
Fairfield,
Conn. Worth welcomes your comments, critiques and suggestions. Please
direct
your letters to letters@worth.com
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