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Worthy Notions: From The Editor
Trading Places, Revisited
Dwight Cass
09/01/2005

One increasingly popular belief is that they, along with Brazil and Russia (the BRIC countries), will continue their upward trajectory and eventually outshine the more deliberately paced G8 economies, including ours. Indeed, in a report issued in late 2003 which popularized the BRIC acronym, Goldman Sachs economists predicted that by 2050 the BRICs would comprise four of the world’s six largest economies. Other economists subsequently made similar, if slightly more conservative, projections.

According to Goldman’s report, China’s GDP will overtake the UK’s and Germany’s by 2010, Japan’s by 2016 and ours by 2041. It will be the world’s largest economy by 2050, followed by the U.S. and India. India’s economy will take a bit longer, but will have surpassed those of Italy, France and Germany by 2025 and Japan by 2035. Brazil and Russia lag behind, but Goldman forecasts that both economies will leave Germany in the dust by 2040.

These results may seem implausible to those who have negotiated India’s Byzantine bureaucracy in an attempt to establish businesses or make investments, or who have put capital in Chinese companies, only to find them stripped bare by rapacious local mandarins and hucksters. But even if Goldman’s forecast is taken as illustrative of only the best-case scenario for the BRICs, the general thesis raises interesting strategic questions for investors and entrepreneurs.

Clearly, these countries will play a crucial role in the global economy in the coming decades. Today, investors blithely put their low-risk money in 20-plus-year U.S. government debt and, in Europe, the occasional 50-year issue. Those who invest for the future in this manner should give some thought to which countries will be the best repositories for that sleep-well capital when those investments come due. Meanwhile, entrepreneurs build companies that they hope will last for decades, if not generations. If Goldman’s forecasts about the BRICs are even partially correct, those companies—and their investors—will need unprecedented flexibility to react to this shift in the macroeconomic international balance of power.
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