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Passion Investments: Coins
Heads or Tales
Catherine Curan
10/01/2005

An amateur who decides to make an in-depth, long-term commitment to coins requires an initial investment of at least $10,000 to fund a collection with a chance of seriously appreciating. Professionals recommend building a focused collection rather than buying vastly different individual coins; specialization helps a collector deepen his knowledge and makes him a savvier competitor in this very broad market. Investors should also note that some highly personal selections amassed carefully over decades, such as the coins that belonged to noted collector John Jay Pittman, have commanded millions at auction in recent years. Pittman, a chemical engineer for
CATHERINE CURAN is a New York–based journalist who writes about business, culture and style. 
Photography by Professional Coin Grading
Eastman Kodak in Rochester, N.Y., began collecting at age 10 and continued until his death in 1996. His collection sold for more than $30 million in a series of three auctions in the late 1990s.

The Web is helping many collectors enjoy a novel type of competition. They build registry sets—groups of one kind of coin—register them with Professional Coin Grading Service or Numismatic Guaranty and display them on their Web sites, often under pseudonyms, in a public competition for the highest-rated set. As with rare coins generally, these vary in value depending on the number of  specimens that were minted and their current condition.

A love of the lore and the quest, more than financial upside, motivate many top-flight collectors, including the owner of the legendary King of Siam set, today valued at $10 million, who spoke with Worth on condition of anonymity. Assembled in 1834, this collection was presented to the King of Siam by the U.S. government in 1836 to help establish trade relations. Anna Leonowens, the woman who inspired The King and I, is believed to have owned the set, passing it on to her descendants upon her death in 1915.

The set boasts all the elements a rare-coin collector thirsts for: uniqueness, rarity, provenance—and a value more than double the previous purchase price. The set’s current owner, whose holdings are known in coin circles as the Connoisseur Collection, could quit the game confident in having achieved the pinnacle of American numismatics. Instead, this collector still spends about 20 hours a month actively researching new acquisitions; he recently traveled to Europe in search of Roman coins featuring the image of Caesar, valued in the neighborhood of $20,000. Certainly it was thrilling to hold the King of Siam set, scrutinize one of the extremely rare Class 1 1804 silver dollars with a magnifier and examine the hand-tooled leather box before he clinched the sale in 2001. But since then, the set has mainly sat in a vault, and it will be sold when the right offer comes along. “For me, the fun has always been in the hunt,” the collector says. “Once I have it, OK, let’s sell this and move on to something else.”
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