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Passion Investments: Art
It's Not Only Rock 'n' Roll
Richard John Pietschmann
10/01/2005

Expert collectors, however, consider only boxing-style concert posters to be genuinely collectible. They claim psychedelics are inferior because they are still relatively easy to find, and at least some of their worth is dependent on their subjective value as art.

THE FIRST printing of the poster is valued at $15,228. A first printing of the 1966 Grateful Dead Skull and Roses poster sold for $3,893.
“A concert poster should celebrate a musical artist as opposed to a visual artist, which is why psychedelic doesn’t interest me at all,” Diamond explains. “They’re also common. You can pick up a phone and, if you have the money, buy a Jimi Hendrix Flying Eyeball poster.”
At WolfgangsVault.com, such a design sells for over $7,500 for a first printing or $1,400 for a second printing. “But,” Diamond continues, “if you want a Beatles Shea Stadium, you can’t call the Beatles store. You can’t find a Billie Holiday 1948 poster or a Buddy Holly poster at the drop of a hat the way you can the psychedelic posters.”

Armstrong, who collects both types of concert posters—he owns all 287 posters in Bill Graham’s exuberantly psychedelic numbered BG series, as well as Beatles and Rolling Stones boxing-style posters—thinks the dispute is silly. “These posters are the story of the music and the art. To say only a certain kind of poster matters is kind of ridiculous.”

To come across a poster advertising Elvis Presley’s first
tour in 1954—none have surfaced yet—would be the equivalent
of discovering King Tut’s tomb.
Fake, Rattle and Roll
According to Howard, three variables make a poster from the collectible period valuable. “In a nutshell, it’s the caliber of the artist, the poster’s appearance and its scarcity. If it’s a C-level artist but it’s a killer-looking poster and really rare, it’s not going to do well. If it’s a killer artist and is really rare but it’s an ugly poster, it had better have some historical significance. And if it’s a great artist and looks great, but there are 200 of them, nobody gets excited.”

The growing problem of counterfeits preys on the minds of inexperienced collectors, particularly those interested in boxing-style posters. “There are a lot of forgeries and frauds out there,” Zakarin says, “especially now with the big money.” He tells of a new concert poster collector who showed him an Elvis Presley poster for which he had paid more than $8,000, but Zakarin quickly pegged it as a phony. “Unfortunately, the only way somebody can protect himself is by asking the advice of reputable dealers, or knowing whom to talk to in what I call the network of real,” he adds. Though the same caveat emptor rules apply for psychedelic posters, assistance is easier to find. WolfsgangsVault.com certifies the authenticity of everything it sells, and Eric King’s pair of invaluable but hard-to-find collectors guides help level the playing field.
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