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Opportunities & Exposures: Philanthropy
Technical Difficulties
Sanford J. Ungar
09/01/2005

A better way to insure the VOA’s survival would be to establish an independent foundation that would channel both private and public funds in its direction. One model is the Henry M. Jackson Foundation for the Advancement of Military Medicine, named for the late senator from Washington state. The foundation was established in 1983 to support medical research and education in the U.S. military and to improve public health. The foundation now manages some 60 endowments and 800 education funds and coordinates cutting-edge research programs on HIV/AIDS, breast and prostate cancer and other medical issues. Because it can operate outside the regular federal appropriations process and accept private gifts, it has been a principal funder of the Uniformed Services University of the Health Sciences and ensures a steady stream of qualified physicians to the military.

Other examples abound. One of the best known is the National Trust for Historic Preservation, established during the Truman administration and weaned from its partial federal funding only seven years ago. The National Park Foundation was created by Congress in 1967 as a vehicle to privately support perennially underfunded national parks. Many so-called hybrid organizations, such as the Smithsonian Institution and Fannie Mae, achieve a public purpose with a combination of funding sources.

Creative efforts to do the same for the VOA—and to protect it from political mischief—are urgently needed, lest this vital instrument of diplomacy disappear entirely.

Sanford J. Ungar, president of Goucher College in Baltimore, was director of Voice of America from 1999 to 2001.

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