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A century after its founding, the objects of art—and of everyday
use—fashioned by the artisans of the Wiener Werkstätte (Vienna Workshop) still
captivate collectors with their innovative yet practical designs and their
impeccable handcraftsmanship. These items have achieved increasingly lofty
valuations at auction in recent years, as appreciation of the workshop has
grown.
 | | CLEAN LINES, such as those in this tea set designed by Josef Hoffmann, were a
hallmark of the early Wiener Werkstätte. | Founded in 1903 by architect Josef Hoffmann and graphic designer and
painter Koloman Moser as an artist’s cooperative, the Wiener Werkstätte designed
and fashioned furniture, home furnishings, jewelry, glassware and posters and
prints for nearly three decades.
“The modern, minimalist aesthetic of many
Wiener Werkstätte creations gives them a timeless appeal,” says dealer Denis
Gallion of New York’s Historical Design. “Hoffman and Moser were so ahead of
their time. Whether you’re looking at a white-painted rectilinear Moser chair or
a streamlined Hoffmann teapot, you can see the purity of design, simplicity and
functional beauty that have attracted a growing number of collectors.”
Interest in modern Viennese design and the Wiener Werkstätte designers in
particular has been surging, fueled by groundbreaking
museum exhibitions, beginning nearly two decades ago with the Museum of Modern
Art’s Vienna 1900: Art, Architecture & Design in 1986 and culminating in the
opening three years ago of the Neue Galerie, a museum devoted to early 20th
century Austrian and German art and design, on New York City’s Upper East Side.
The growing appreciation for works by this inimitable clique of craftsmen and
artists is reflected in prices at auction—especially in those of silver pieces
and furniture.
Christie’s celebrated the Wiener Werkstätte’s 100th
anniversary in December with an impressive array of handicrafts produced by the workshop, including many rare pieces new to the market. An impressive 75 percent
of the 59 lots offered found buyers. The top lot, an enameled metal hostess pin
designed by Berthold Loffler in 1908 for the Kabaret Fledermaus (a famous
Viennese cabaret that was outfitted from floor to ceiling with Wiener Werkstätte
designs), soared past the pre-auction high estimate of $3,500 to fetch $86,040.
Other highlights included a hammered silver and ivory tea and coffee service
designed by Hoffmann that sold for $71,700, and a 1906 Gitterwerk
(square-perforated metal) jardiniere, also by Hoffmann, that went for the same
amount, easily surpassing the $50,000 pre-auction estimate. The cooperative’s
Gitterwerk designs in sheet iron, alpaca (silver plate), brass or silver
epitomized the early Wiener Werkstätte aesthetic.
 | | WIENER WERKSTÄTTE tazza. | “There is always demand for
the best Wiener Werkstätte objects, particularly for pieces by its top
designers,” says Nicola Redway, head of 20th-Century Decorative Arts at
Christie’s. “Top quality silver and jewelry are especially popular and bring the
highest prices.” She believes that the Wiener Werkstätte’s relatively small
output and dwindling supply—as more pieces find their way into museums and
private collections—will lead to ever-higher valuations for the remaining
pieces.
This belief is borne out by recent sales. Sotheby’s Important
20th-Century Design auction in December featured 16 lots by Wiener Werkstätte
designers. Silver and furniture attracted the greatest interest. Among the
highlights were two silver pieces by Moser: a circa 1905-1910 honeypot on a
stand that brought $15,600, nearly double its presale estimate, and a circa 1910
Gitterwerk tray that fetched $11,400. Four lacquered bentwood seven-ball side
chairs sporting seven small wooden balls down the center of their backs,
designed by Hoffmann in 1906, sold from $36,000 to $42,000 each; the top price
estimate before the auction had been
$20,000.
Everyday
Inspirations Inspired by the late 19th century British Arts and Crafts
Movement, which advocated handcrafted furnishings in the home, and by Scottish
architect Charles Rennie Mackintosh’s spare, geometric furniture designs, the
Wiener Werkstätte produced a variety of everyday objects that, in addition to
metalwork, furniture, glassware and graphic design, included ceramics, textiles,
fashion and bookbinding. The colony of workshops, whose designers were skilled
in a variety of media, aimed to beautify daily life, bridge the gap between the
fine and applied arts, and integrate all design elements into a Gesamtkunstwerk
(total artwork).
 | | WIENER WERKSTÄTTE caviar bowl. | “We wish to establish intimate contact between
public, designer and craftsman, and to produce good, simple domestic
requisites…. Usefulness is our first requirement, and our strength has to lie in
good proportions and materials well handled,” Hoffmann and Moser wrote in the
Wiener Werkstätte manifesto. “The work of the art craftsman is to be measured by
the same yardstick as that of the painter and the sculptor.”
Moving
away from the ornate Art Nouveau style, early Wiener Werkstätte designs favored
architectural forms with clean lines and understated shapes, and they applied
decoration that often incorporated square motifs. Black, white and gray were the
predominant colors.
Collectors prefer works that have an austere
look, created during the early years of the Wiener Werkstätte, says Jane Kallir,
author of Viennese Design and the Wiener Werkstätte. By 1906, the workshop’s
designs began to take on a more florid style expressed in sumptuous surface
ornamentation, sinuous shapes, bold colors and playful figuration that reached a
peak after World War I.
Still, collectors have been willing to make an
exception for the whimsical, neo-Baroque creations of another Wiener Werkstätte
luminary, Dagobert Peche, Kallir notes. A circa 1920 brass table lamp and an
alpaca chandelier by Peche, which sold at Christie’s last December for $59,750
and $33,460, respectively, figured among the sale’s top lots. Kallir says the
Peche phenomenon could ignite greater demand for the work of other designers
active during the later Wiener Werkstätte period, such as ceramic artists Vally
Wieselthier and Maria Likarz, who have been largely overlooked, although they
designed in much the same style as Peche.
 | | WIENER WERKSTÄTTE box. | Hoffmann
and Moser produced some of their most progressive early designs in silver, brass
and alpaca. Collectors can find these at established auction houses and dealers
specializing in 20th-century decorative arts. (Unfortunately, the finest
examples rarely appear on the market.) These objects range from simple
hand-hammered silver-plated boxes and vessels to flatware, Gitterwerk baskets
and vases, lighting fixtures and lavish silver tea services sometimes ornamented
with ivory and semiprecious stones. Although Wiener Werkstätte silver creations
often sell for prices in the five figures, small items, such as a silver
Gitterwerk pill box designed by Hoffmann that sold for $6,573 at Phillips de
Pury & Luxembourg last December, are often less costly, as are small
non-silver objects, which may often be had for less than $5,000.
For those
with a taste for wearable art, Wiener Werkstätte jewelry encompasses everything
from opulent brooches—such as a diamond and gem-set silver and gold piece
designed by Hoffmann that sold for $292,000 at Christie’s four years ago—to
silver cuff bracelets that have sold for up to $29,900 at the auction house
Doyle New York, as well as enameled pins that range in price from several
thousand to tens of thousands of dollars.
Furniture also has attracted
sophisticated buyers’ attention. “Collectors will pay a premium for the
best furniture by Hoffmann and Moser—whether a table, chair, bench or sitting
group,” says Michelle Bucheit-Miller of Chicago’s Rita Bucheit gallery. “Demand
for these pieces has been increasing. Moser’s chairs, for example, which display
such a stark geometry, were super-modern for their time. A single Moser chair in
a room stands out like a piece of sculpture.”
 | | LAQUERED BENTWOOD seven-ball side chairs, designed by Wiener Werkstätte
cofounder Josef Hoffmann | A circa 1901 painted beech and
cane armchair designed by Moser for the Purkersdorf Sanatorium sold for $548,137
at Christie’s London in 2000, one of the highest prices ever paid for early 20th
century Viennese design. Iconic bentwood designs representing the purest
expressions of a designer’s aesthetic, such as Hoffmann’s streamlined,
stained-beech Sitzmachine chair, can fetch thousands at auction—indeed one sold
at Sotheby’s in December for $10,200. Coffeehouse tables and chairs by some of
the workshop’s lesser-known designers can be had for under $5,000.
Collectors also are discovering the distinctive beauty of Viennese glassware
by Hoffmann, Moser, Peche, Otto Prutscher and other Wiener Werkstätte designers
who produced a range of objects in a range of styles. These pieces encompassed
iridescent Art Nouveau-inspired vases, spare, streamlined bowls and boxes, and
cut-glass table services, as well as etched and overlaid cameo goblets whose
repeating geometric patterns were designed in collaboration with such noted
Bohemian glasshouses as Loetz, Meyr’s Neff and Moser of Karlsbad.
These
fragile creations, which can be purchased for $1,000 to $50,000, depending upon
the designer and their rarity and importance, are still undervalued for their
quality craftsmanship and innovative designs, according to New York dealer Barry
Friedman.
Graphic Depictions Graphic design constitutes yet another collectible
category from this period and comprises posters and decorative prints by a
variety of Wiener Werkstätte designers, including Moser, Loffler, Peche and Otto
Czeschka, and Vienna Secession artists Gustav Klimt, Egon Schiele and Alfred
Roller. (The Secession was a circle of avant-garde Viennese artists, architects
and designers who seceded from the establishment’s Vienna House of Artists.) Top
quality posters affiliated with the Secession movement, which primarily
advertised its influential art exhibitions, are rare on the market, as are
posters advertising Wiener Werkstätte products.
 | | A WHITE-PAINTED Gitterwerk jardiniere by Josef Hoffmann | “Posters are highly sought
after when they come up,” says New York dealer Mark J. Weinbaum. “Collectors
appreciate their imaginative designs which, like other graphics of the period,
combine figurative and abstract motifs in a distinctive aesthetic inspired by
Art Nouveau and modernist styles.” The stylization of the lettering, which
reflects this aesthetic, also appeals to collectors. Because they are rare and
bear historical significance, the posters sell for about $50,000 to $100,000.
Other collectibles are less expensive, such as the lithographs (available from
$1,000) depicting fabric and wallpaper designs by Moser, Czeschka and others
published in Die Quelle (The Source), a prominent design portfolio of the
period. Individual issues of Ver Sacrum (Sacred Word), the monthly Secession
publication produced from 1898 to 1903, boasting decorative woodcuts by
designers of the period, sell from $250 to more than $1,000 an issue.
“The
Wiener Werkstätte was far ahead of its time in promoting the aesthetic value of
objects as part of a total work of art concept,” says Kallir. “Like many
designers today, from Ralph Lauren to Donna Karan, Wiener Werkstätte designers
knew that the total work of art is us and our lives.” Additional Information
Assessing Acquisitions
Wiener Werkstätte Designers
DISPLAYS
Neue Galerie New York 1048 Fifth Ave., New
York 212.628.2200 www.neuegalerie.org
The Krolinsky Collection Palais Breuner Singerstrasse 16,
Vienna +43.1.513.2912 www.karolinsky.com
American Bar (Loosbar) Kärntner Durchgang, Vienna
Dorotheum Dorotheergase 17, Vienna +43.1.515.60.200 www.dorotheum.com RESOURCES
Denis Gallion Historical Design 212.593.4528 www.historicaldesign.com
Jane Kallir Galerie St. Etienne 212.245.6734 www.gseart.com
Michelle Bucheit-Miller Rita Bucheit Ltd. 312.527.4080 www.ritabucheit.com
Barry Friedman Ltd. 212.794.8950 www.barryfriedmanltd.com
Doyle New York 212.427.2730 www.doylenewyork.com |