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/ Home / Editorial / Passion Investments / Wheels, Wings & Water /
Passion Investments: Autos
Revered Racers
Michael Verdon
11/01/2004

Bob Coates races his 1974 Ferrari competition Boxer BBLM on summer weekends, often coaxing the speedometer past 150 mph. The Ferrari feels at home on the tracks at Watkins Glen or Pocono Raceway in New York. Coates’ beloved Boxer has an impressive racing provenance: It achieved fourth in class at the 24 Hours of Le Mans in 1977 and third in class a year later. “I have friends who think I’m out of my mind,” says Coates, president of Paramount Wire in East Orange, N.J., “but my car friends understand my passion. It’s not something you can explain. Some people live to go to fancy restaurants. I get excited about wax that makes my car shinier.”

JACK CROUL shipped his 1951 Ferrari 340 from California to Italy to compete in the Mille Miglia.
Jack Croul of Newport Beach, Calif., shares Coates’ zeal. The retired part-owner of Behr, the paint maker, owns more than 40 racecars. He bought his first—a 1934 Ford—in 1989 to compete in the two-week coast-to-coast Great American Race. Since then, Croul has primarily collected cars that ran in Italy’s most famous road race, the Mille Miglia. The Italian government halted the original Thousand Mile event in 1957, when a racecar careened off the road, killing the two drivers and 10 spectators. But in 1982, enthusiasts resurrected it as a 1,000-mile tour of the countryside, and allowed only authentic Mille Miglia cars, or the types that originally ran in it, to participate. For the past 11 years, Croul has shipped a 1951 Ferrari from California to Italy to compete; his best finish so far has been fifth. “I drive the coupe that won the race in ’51,” he says. “This year, my son also drove his car in it. It’s the thrill of a lifetime.”

VALUE JUDGMENT
Vintage racecars that once burned up the tracks of Le Mans and Daytona now command premium prices from avid collectors who value pedigree and speed. Though some caution that the market for such collector cars is overheated, aficionados argue that passion, not price, will only drive prices higher.
Thousands of vintage racecar owners share the driver’s seat with Coates and Croul. They view their classic cars more as objects of affection than high-yield investments. “I have stocks and bonds for that,” says Croul who, like many owners, admits to falling in love with his vehicles. Such love, however, does not blind them to their cars’ dramatic appreciation during the latest upturn in the collector racecar market: Coates believes his Boxer has doubled in value since he purchased it in 1993. “In some ways, the vintage racecar market is better than it has ever been before,” says Rupert Banner of Christie’s Motor Car Division in London, which recently held an auction of Le Mans racers. “Cars with the most colorful racing histories fetch the highest prices. As the values continue to increase, there is a growing new interest among noncollectors.”

Banner describes an international market in which owners, like Coates and Croul, are increasingly racing their collectible cars, rather than just showing off high-gloss garage queens that have not rounded a track in decades. “People go from country to country to attend the best rallies,” Banner says. “It’s a public experience—unlike collecting paintings and tucking them away in a vault. There may be some vanity involved, but there is also an element of pure enjoyment and pride that owners get from the cars.”

Reliving the Past
Before the early 1970s, old racecars held as much value as last Tuesday’s newspaper. “People used to say there was nothing more useless than last year’s racecar,” says Gerald Roush, publisher of the Ferrari Market Letter. “But then vintage racing took hold, and there was suddenly a great reason to own one.”

THE 1960 Aston Martin DB4 GT that Christie’s recently sold for $793,000 had a distinguished racing history, significantly adding to the value. (Photograph by James Mann/courtesy of Christie’s Images LTD.)
In 1974, Steve Earle founded the Monterey Historic Automobile Races, now considered the country’s premier vintage competition. “That year we expected a few racers and families,” Earle recalls. When 65 cars and more than 1,000 spectators showed up, he knew that he was on to something. Back then, even the most famous racecars were either scavenged for parts or ignobly relegated to junkyards. “One year after it was campaigned at Indy for $250,000, you could buy a car for $10,000,” he explains. “A lot of guys couldn’t do anything with the cars. Our event took the hobby out of the backyard and made it public.” Hundreds of regional and local clubs across the world now hold annual races. Earle’s Monterey event, held every August and now sponsored by Rolex, sells out months in advance. Since the first race, the number of classes has swelled to 15, from 1904 vintage racers through ’83 Formula One champs. “Four-hundred cars are about all the paddock can handle,” he says. “Even at that, we tend to be oversubscribed.”

Earle insists on authenticity; no replicas are allowed to race Monterey. “Having a real car makes a difference in how you drive it,” he says. “You will race it hard to a point, then back off. This is a gentleman’s sport. Nobody wants to wreck the other guy’s car.”

Certainly not if they intend to sell it at a profit later, says Keith Martin, editor and publisher of Sports Car Market magazine. Martin, like the other experts, confirms that values have been skyrocketing over the past three years. “A Ferrari 250 TR that won Le Mans sold for about $9 million two years ago,” he says. “It just changed hands for $12 million.” Ironically, the weekend warriors who race their vehicles in front of their collector peers and thousands of fans are doing little to drive up the value of their cars. “The fact that they are used as vintage racing cars now is irrelevant to their overall values,” he continues. “What’s more crucial is that they were important racecars in their period.”
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