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/ Home / Editorial / Passion Investments / Wheels, Wings & Water /
Passion Investments: Autos
Revered Racers
Michael Verdon
11/01/2004

Of course, most storied racecars do not fetch millions, but, in general, prices continue to increase. According to David C. Gooding, who runs Gooding & Co., an auto auction house in Santa Monica, Calif., the value of the Ferrari 275 GTB has risen by $100,000 in the past year to $300,000 (depending on the specific model). The 250 GT Lusso has doubled in value to $250,000 in two years. While Ferraris tend to be the leading indicators of the relative health of the collectible car market, many American-built racecars, such as the Ford GT40 and Shelby Cobra, are also faring well. “A 1964 289 Shelby Cobra that would have fetched $100,000 three years ago would go for $250,000 now,” Gooding says. “These cars were sleepers for years, but vintage racers figured out it’s one of the quickest ways to get around the track. If the engine blows up, you can always replace it with a cheap Ford V8—unlike Ferraris, whose matching engines are treated like the Holy Grail.”

1956 FERRARI 500 Testa Rossa. It was sold at a recent Christie’s auction. (Photograph courtesy of Christie’s Images LTD., 2004.)
Some aficionados worry that the vintage racecar market is becoming overheated. Roush recalls that in the late 1980s, nonenthusiast speculators pushed the price tags of preowned Ferraris into absurdity. “Almost anything with the word ‘Ferrari’ on it went up in price,” he says. “But many new buyers didn’t know a Ferrari from a Ford. We had a ‘greater fool’ theory. People would pay foolish prices believing there was a greater fool out there who would pay even more.” The curve reached its apogee in 1990, when a Japanese collector paid $16.5 million for a Ferrari 250 GTO. Three years later, he sold it for about $3 million. Industry experts currently value it at approximately $7 million.

High-Octane Assets
Roush believes the current market is actually much more stable because passionate collectors, rather than speculators, fuel it. He does, however, offer one caveat: “These are used cars, and all used cars depreciate until they become old enough or rare enough to be collectibles,” he says. “If you talk about a handful of 250 GTOs or 250 Testa Rossas, they are unique—but the exception to the rule.”

To provide a more judicious perspective on the sports car market, Martin’s magazine has assigned investment-grade values to different models. “At the top of the value equation are cars that have won races and can be authenticated,” he explains. “They are called ‘no stories’ cars because there is no question that they have the correct motor, bodywork and gear box.” The second tier features winning cars that have questionable histories—cars that often have been reconstructed from the original chassis, but without the original motor or other essential parts. “These are much more common, because if it was a successful car, it had to be run hard—and many crashed,” Martin says.

TOP: 1959 Ferrari 250 GT Long Wheelbase California Spyder. Bottom: 1947 Ferrari 166 Spider Corsa. Both were sold at a recent Christie’s auction. (Photographs courtesy of Christie’s Images LTD., 2004.)
He estimates that Grade A investment cars number between 5,000 and 10,000 around the world, and 50 come up for auction each year; another 200 change hands privately. Most Grade A cars have doubled in value since 2001, Martin says, and Grade B cars have seen asking prices rise by 50 percent. Martin’s website, www.sportscarmarket.com, also boasts a database of 40,000 chassis numbers and histories of different vehicles to help buyers authenticate cars. “The nice thing cars have that the art world doesn’t are chassis numbers and stampings on the motors,” he says.

Steve Tillack, who campaigns five vintage Formula One cars as well as 10 other vintage racecars, and operates a restoration shop in Redondo Beach, Calif., likens a vintage racecar to a racehorse. “You have to take it out and run it hard,” he says. “If you leave it in the corral, it’s going to rot.” As far as hoping for a financial return on his pastime, Tillack adds he would “put a line through the word ‘investment.’ The cars hold their value, but it costs money to race. The cost of running it will far outweigh the value of appreciation.” Tillack says that prepping a Formula One car for a race such as Monterey could easily run more than $10,000 for mechanics’ fees alone. There are additional fees for test time on local tracks to make sure the car is race-ready, plus transportation and support costs associated with the race. “ ‘Budget’ and ‘racecar’ should never be used in the same sentence,” he admits.

Despite such expenses, most devotees are upbeat about the vintage racecar market. “I think this hobby has a great future,” says Gooding, who has seen a spike in his auction business, much of it due to the popularity of websites such as eBay, which does a brisk trade in vintage cars. “Sure, there are better investments now, like real estate. But when is the last time you drove property around a racetrack at 120 miles per hour?”

Coates says he did not buy his Ferrari primarily as an investment, but he firmly believes he will never lose a nickel on it. “I just think of it as taking my money and making it less liquid,” he says. Coates recently received a purchase offer from Japan, where collecting has gained momentum. “It wasn’t enough to make me blink.”
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