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/ Home / Editorial / Passion Investments / Wheels, Wings & Water /
Passion Investments: Auto
Eternal Combustion
Richard John Pietschmann
06/01/2005

“Color, body design, originality, history, how the car started life—all these things factor into the value of these cars,” Kelleher explains. “With cars like this today, it’s the same process as authenticating a van Gogh.”

Private Parking
Unfortunately, it is difficult for an aspiring collector to actually purchase one of these rare models. Kelleher estimates that while 20 or 30 of these cars change hands privately every year, just five sell publicly. Getting into that loop might be a matter of acquiring lesser 1930s French cars that do sell publicly, and restoring them so fully that they gain entry into the concours circuit.

Another route is the one traveled initially by Mullin—buying a postwar model. The French custom automobile business never fully recovered after the war, most collectors agree, and had expired completely by the early 1950s. Postwar cars can be found at prices in the hundreds of thousands rather than the millions. Moreover, Hyman predicts that they will come way up in value.

Whether French collector cars of the 1930s represent investments to the people who buy and own them is a touchy subject with many of their owners. Most serious collectors of these cars squirm when asked if their assemblage is an investment or an indulgence. For most of them, the true answer lies somewhere between the two—with a dose of stewardship thrown into the mix. At the very least, Adatto says, these cars represent solid preservation of capital. At best, they have outstripped most other high-value collectibles as investments. “There is an inherent value to these cars, and they will always be valuable, no matter what the stock market does,” Kelleher says. “And if you ever need money, these cars will sell quickly and so privately that no one will know.”

The plain fact is that as investment vehicles, the best of these cars have performed superbly. Adatto says that if you bought one of the 14 teardrop Talbot-Lagos several years ago, you probably would have paid $1 million for it. “If you sold it at the next Christie’s Pebble Beach auction, you’d get $3 million for it, without even trying.”

Kelleher is even more bullish. Fifteen years ago, he says, one of 10 Talbot-Lago 150SS models in existence would have cost $150,000 to $200,000; today it is worth $2 million to $3.5 million. “It would be remiss not to think of these cars as investments,” he says. “They are like Berkshire-Hathaway stock. Over the last 10 years, they have appreciated at a consistent and almost exponential annual rate of at least 20 percent. I don’t see them dropping in price anytime soon.”

Richard John Pietschmann, based in Los Angeles, has written for Travel & Leisure, Departures and Newsweek. pietsch3@aol.com.
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