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/ Home / Editorial / Passion Investments / Watches & Jewelry /
Watches
The Court's Appeal
James D. Malcolmson
08/02/2004


As might be expected when dealing with aristocracy, there are delineations between what is royal and what is truly royal. “Many of the watches purchased in the 18th and 19th centuries by royal customers were meant for presentation rather than personal use,” says pocket watch collector and author Michael Korda. “Although [presentation watches] may bear a royal coat of arms, the value of their provenance is much less, perhaps 10 or 15 percent of the overall value. The quality of the royal decoration, such as enamel miniature portraiture on the watch cover, can increase this to a certain extent.”

The historical importance of a member of royalty also influences the value of his or her personal timepiece. A carriage clock by Breguet, presented to Napoleon 10 days before he left for his Egyptian campaign, sold in 1991 for 800,000 Swiss francs, 20 percent of which might be attributable to provenance. A Breguet watch, belonging to Napoleon’s sister Caroline, queen of Naples, is less highly treasured for its provenance, because she apparently kept it only for a few days. Consequently, the premium for Caroline’s ownership may only be 10 percent of the overall value. “Ultimately, it comes down to who wants to buy the watch,” explains Korda. “A royal or celebrity owner who is appealing to one collector may mean nothing to another, and this imposes a limit on how much extra value the previous ownership can bring.”

Because this market is relatively small, the individual activities of important collectors can have a noticeable effect on values. Voracious collectors actively seeking new pieces will cause prices to appreciate. “Many of the important collectors know one another, and bidding sometimes occurs only to make a statement as to who is more powerful,” Patrizzi observes.
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