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/ Home / Editorial / Passion Investments / Watches & Jewelry /
Gems & Jewelry
A Fresh Market for Stale Stones
Jill Newman
01/01/2004


He also has counseled families in dispute over whether to liquidate pieces. A widower recently visited SellJewelry with his two daughters, one of whom wanted to sell their mother’s emerald-cut diamond worth approximately $100,000, and the other of whom clearly did not. "In this case," Del Gatto explains, "I acted as both a psychologist and an advisor." In the final analysis, the family chose not to sell the ring, but Del Gatto believes that he established a level of trust that could perhaps lead to additional sales or referrals. "Part of our mission," he acknowledges, "is to guide every customer to the right decision, and sometimes this means holding on to their precious jewels."

Part of SellJewelry’s mission is to guide every customer to the right decision, and sometimes this means holding on to precious jewels.
A true testament to the company’s newfound success, says Del Gatto, is that when a retired industry dealer went to sell his wife’s 8-carat, D-flawless Bulgari diamond ring, he came to SellJewelry. The man had shopped the ring around to every dealer in town, but Del Gatto was able to give him by far the best offer: $200,000, which was in line with its wholesale cost.

"We are providing a valuable service for our clients and for an industry that was ripe for change," remarks Del Gatto, who reminds us that these pieces transcend the transaction itself: "Every jewel," he says, "tells a story."

SellJewelry, 800.876.5490, www.selljewelry.com
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