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When Wayne Huizenga, founder of Waste Management and former CEO of
Blockbuster, wants to treat his friends Jack Welch, Greg Norman, Michael Douglas
and Catherine Zeta-Jones to a round of golf, he never has to wait for a tee time
or duck the paparazzi. Rather, he invites them to his private course, the
Floridian Golf and Yacht Club.
“Only 1 percent of 1 percent of the population could afford to buy it in
the first place.” | Huizenga is one of a select few who have
developed their own golf courses for informal games with family and friends or,
in some cases, to serve as sites for exclusive clubs that proffer membership to
acquaintances, colleagues and business associates. This past summer, Chicago
energy magnate and racecar owner Gerald Forsythe unveiled his 18-hole Canyata
Golf Course in Marshall, Ill. A yet-to-be-named personal course in Maryland will
be ready for play later this year for Albert L. Lord, chairman of Sallie Mae. In
Southampton, N.Y., Michael Pascucci, CEO of WLNY-TV, will soon debut his private
waterfront Sebonack Golf Club.
These are all 18-hole courses, but even golf
lovers with fewer than the 150 or so acres needed for tournament-style links are
joining this exclusive group. With a little ingenuity, many personal courses
have been fashioned to fit much smaller tracts, often in the owner’s backyard.
Some of these layouts consist of nine holes that are played front to back then
back to front; others have crisscross designs—a few greens with common fairways
and multiple tee locations so that each hole can be approached from several
directions. The late Walter H. Annenberg, media mogul and U.S. ambassador to
Great Britain, entertained four presidents on his personal nine-hole course at
Sunnylands in Rancho Mirage, Calif., where one double green is played four times
during a single round. (The Old Course at St. Andrews, Scotland, has seven
double greens.) A few years ago, Jim Beightol, president of New Jersey–based
Wexford International, gave his wife, Dee, her own golf course for Christmas—two
greens and six tees on six acres of spare land behind his home in Mendham,
N.J. The most sophisticated private courses are engineered and built by the
same specialists who create famed professional courses around the world.
Huizenga’s Floridian was designed by Hall of Fame golfer Gary Player. Pascucci
commissioned Tom Doak, principle of Renaissance Golf Design to co-create
Sebonack with golf legend Jack Nicklaus (“We’re neighbors in
Florida”).
Discounting neighborly connections, the first step most
prospective course owners take in creating a signature course is to enlist a
designer from the 170-member roster of the American Society of Golf Course
Architects. Golf course architects are like caddies—experts who guide owners
through the hazards of unknown terrain. Besides their engineering skills, course
architects and their teams have experience with permits and ordinances, and when
they cannot find all the answers themselves, they can recommend local lawyers or
environmental engineers who can shield owners from uncomfortable questions such
as, “Why are you chopping down 100 trees when only a handful of people will ever
play on the course?”
Tim Nugent of Nugent Design welcomes inquiries from
private owners now that he is accustomed to their demanding natures. “Working
with an individual is often easier than dealing with a club’s committee,” he
notes. Nugent’s company designed a nine-hole course, the Dunes in New Buffalo,
Mich., for Mike Keiser, cofounder of Chicago’s Recycled Paper Greetings. “On the
other hand, these individuals are very successful entrepreneurs; they know what
they want, and they want it sooner.”
The costs for building a
private course are like a 31-handicapper’s tee shots: all over the place.
Beightol’s backyard course cost roughly $400,000, while Pascucci will not
dispute an estimate of $90 million to build Sebanock, a figure that includes $45
million for 300 acres of prime oceanfront property between the Shinnecock and
National golf clubs. Golf course architects point out that the almost
innumerable variables involved at different sites—the number of holes, the lay
of the land, climate, drainage, the owner’s vision and how often that vision
fluctuates—make it impossible to come up with a neatly packaged price. Beware of
any course designer who offers one.
After acquiring the land, a course
owner’s first outlay is for the design. Fees for a full-length,
professional-grade layout begin in the low six figures, but can soar into seven
figures for famed designers such as Nicklaus, Player and Tom Weiskopf.
Construction costs range from $100,000 to $300,000 per hole and increase in
relation to the amount of earth to TOP VIEW Custom-designed golf courses offer their owners privacy and convenience. Crafted
by some of the greatest names in golf, including Jack Nicklaus, these exclusive
oases can be shaped to suit the idiosyncrasies of both an owner’s game and also
his property. But custom courses are not without their drawbacks: prolonged
construction times, expensive maintenance fees and a dubious resale market. | be moved, the lavishness of the landscaping
and the whims of owners who demand ponds, waterfalls, ravines . . . and fast
results. Because many would-be owners have double-digit handicaps (the average
American male golfer owns a 16 handicap), designers will adapt the course to
suit the owner’s game. Huizenga, a 12 handicap, wanted roll-on greens, so he
instructed architect Player to eschew lateral bunkers in front of the holes.
Construction times are primarily determined by the landscape (a course bounded
by hills may take longer than one laid out on the flatlands, for example) and
the duration of the building season (a mere four months in cold climates such as
Montana). Pascucci has had to endure three years “and 350 meetings for permits
and approvals,” he says, then two additional years of construction.
Over and
above construction costs, many new owners are thrown by the expense required to
maintain a course in playable condition. “Even a course that gets only 10 or 12
rounds a day,” architect Bob Lohman points out, “still has to be mowed and
aerated daily.” For a well-groomed, 18-hole layout, owners should budget from
$500,000 to $1 million per year, every year, ad infinitum. Even a four- or
five-hole backyard layout requires regular grooming and may require a full-time
staff. “Maintenance probably sets me back about 50 grand a year,” Beightol
estimates.
Rather than finance this upkeep out of pocket, some owners have
elected to offer memberships to friends and business associates. They maintain
exclusive member rosters just large enough to cover overhead. Beightol does not
have this option (“I can’t charge dues, I’d lose my property rights,” he
explains). Keiser, however, had membership in mind when he first envisioned his
course, because the Dunes is a short drive from his summer home. He formed a Sub
S corporation to accommodate his 85 members. “They weren’t all friends when they
joined,” Keiser says, “but they are now.” Pascucci has 10 founding members,
including Richard Santulli, chair of NetJets, and Johann Rupert, CEO of
Richemont, and is aiming for a maximum of 200 members. “International, rather
than local, so that the course will never be crowded,” he says.Some would-be owners seek to trim their upfront costs by
designing and/or building their own courses. Forsythe brought in equipment and a
crew from his nearby farm to construct the fairways for Canyata. But even with
substantial savings on design and construction costs, owners will find their
odds at getting a return on their investment about the same as those of beating
Tiger Woods at match play. After suffering months or years of planning and
construction, they often wait dozens of business cycles, or even a generation,
before they can show a positive return. Huizenga’s Floridian was actually
intended as the centerpiece of a resort development, but while it was still
being built, his wife, Marti, suggested they ditch his other idea—buying a
yacht—and instead reserve the funds to maintain the golf course exclusively for
family and friends. Huizenga’s playground includes two helipads, two guest
cottages, a four-story clubhouse, a deepwater marina (he now has his yacht, too)
and an adjoining 1,100 acres he believes will make the property more attractive
to a developer if he or his heirs someday choose to sell.
Indeed, many owners
assume that the next generation will be the likely beneficiary of their courses.
Keiser compares owning a golf course to owning a sports franchise. “You lose
money until you sell it; the value of my land, on the other had, has gone up
profusely,” he says. But because these bespoke courses are such exotic beasts,
predicting their future value remains a hazy proposition. Owners should think
twice before making a custom course part of their lasting legacy. Speaking
hypothetically, veteran Rancho Mirage real estate broker Ron Lindemann of
Coldwell Banker wonders how much Annenberg’s nine-hole Sunnylands would fetch on
the market: “Impossible to tell. Only 1 percent of 1 percent of the population
could afford to buy it in the first place, and out of that, you’d have to find a
potential buyer who is interested in golf; otherwise, the buyer might decide to
replace the course with homesites.” Even when the value of the land itself
increases, owners who want to recoup part of their golf course investment in the
short term should be prepared to sacrifice some of their privacy and sell
homesites (see “Name Brands”).
Despite this, golf enthusiasts often seem
content with the idea that their emerald landscapes may become financial white
elephants. They point to the intangible lifestyle and business benefits—family
bonding, camaraderie, privacy, convenience—that a private golf course offers.
Owners can establish their own dress code, their own rules for cellular phone
use and, most importantly, their own membership committees. Private courses
can be useful in pursuit of owners’ other passions, as well. When Dave and Gail
Liniger, cofounders of Re/Max International, were building their 18-hole
Sanctuary Golf Course at Sedalia, south of Denver, they resolved that their
spectacular 225-acre site, surrounded by unspoiled state and county parks, would
be dedicated to charities. They open their course, free of charge, to 23
tournaments every year. To date, Sanctuary events have raised more than $25
million. Ian Keown has written for Gourmet, the Los Angeles Times, Departures and
other publications. Additional Information
Name Brands |