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Passion Investments: Design
Singular Sensations
Ernest Beck
10/01/2006

Nora and Norman Stone were roaming the design galleries in Miami last December, where their first stop was the temporary outpost of New York retailer Murray Moss. There they claimed a $12,000 chair by Maarten Baas, a Dutch designer known for burning chairs so that the wood sections resemble charcoal. This piece happened to be a reproduction of a Frank Lloyd Wright Robie chair. The couple were attending Art Basel Miami Beach, but they were also there to buy offerings at Design.05 Miami, the first of the simultaneous design fairs.

MODERN DESIGN objects are perceived as art by some aficionados and utilitarian by others. Maarten Baas burns furniture, such as a child’s chair, until the wood section resembles charcoal. (Photograph courtesy of www.maartenbaas.com.) 

The Baas chair now graces their renovated 1870s farmhouse in Napa Valley, where it shares space with works by Richard Prince, a Koons mirror shaped like a flower and a Simon Starling hanging lamp made of metal scraps. Nora Stone loves letting guests admire the chair up close—and then she urges them to try it out. "What a wonderful thing, to have a chair from a famous designer and then take a blowtorch to it," she says. The burned sections look as fragile as any piece of wood that has just come out of a fire—and not very comfortable at that—but the wood has been glazed to prevent damage. Of their collection of functional design objects, Nora says: "We use all of them. They are not precious objects, although they are precious. They are part of our lives, not just decorations."

Since the first Charles and Ray Eames chairs appeared in the 1950s, collectors, dealers and art experts have debated whether functional design objects belong in the same category as fine art. And if they are fine art, collectors have long been divided over whether they should be used as the common household objects they resemble. Moss holds up a series of handblown glass bells he commissioned from the Brazilian Campana brothers. "I don’t think you should use these bells to call people to dinner or as wind chimes," he quips. Yet, ironically, as the market for such objects heats up, driven in part by design fairs such as Art Basel in both Switzerland and Miami, the utilitarians seem to be winning. Prices for works by the stars of the movement, such as Jean Prouve (Worth, October 2005), Fernando and Humberto Campana (Worth, January 2005) and Carlo Mollino are soaring, just as more of their fans are treating their limited-edition furniture, bowls and throw rugs not as art, but as tchotchkes.

"What a wonderful thing, to have a chair from a famous designer and then take a blowtorch to it."

Design objects from the late 20th century onward appear to be hitching a ride on the rising demand for contemporary art, a market that has shown no signs of deflation at the art fairs and auctions of recent months. However, as demand grows, so does supply. The sheer number of limited-edition functional design objects is increasing, particularly through leading dealers such as Moss and Barry Friedman, who helped pioneer the design-meets-art movement by actively commissioning such works. (The exception seems to be the Eames. Their works have been languishing at auctions of late, because today’s exacting collectors realize the furniture suffers from lack of rarity; it was stamped out in limited runs, but still mass produced.)

For these forward-thinking collectors, design objects made of brittle polymer or stuffed animals would seem to be the next step. But the entire contemporary art market seems due for at least something of a correction, based on the assumption that record prices for art will eventually follow the softening real estate market. When this happens, design objects will likely follow the trend. Sensible collectors will buy such items with an eye toward enjoying them as objects of beauty and, when used carefully, purpose.

One such collector is Al Eiber, a Miami physician who has filled his home with works by famous contemporary designers, but speaks of them as a skeptic. He believes the prices will not climb much higher, particularly if designers simply keep making more objects. "Many of these designers are talented, and I love what they’re doing," Eiber says. "But for $50,000 or $100,000, collectors should consider the established icons of the 20th century rather than these brand-new, limited productions."

Granted, today’s best designers seem shrewder than the Eames about the recherché factor; most limit their production to no more than 10 pieces. The Campana brothers have been known to create up to 20 copies of the chairs they design from found objects, but absolutely no more. French designer Patrick Jouin has created a signed and numbered edition of exactly 30 copies of his "techno-minimalist" Solid S1 stool, which resembles a block of Swiss cheese and is available for $18,000 at Moss.

Frenetic Bidding

MARC NEWSON’S prototype carbon-fiber table failed to sell at a 1997 auction, when its estimated value was $5,000. In December 2005, the same piece went for $186,000. (Photograph courtesy of Phillips De Pury & Co.)

This rarity drives collectors to pay well beyond $100,000—and do so with a smile. Consider, for example, a brief auction history of Marc Newson, a pioneer in unusual materials. In 1997, Phillips de Pury in Sydney tried to sell Newson’s Black Hole, a prototype carbon-fiber table, but could not lure any bidders for the estimate of $5,000 to $7,000. Black Hole eventually sold privately, according to Phillips spokeswoman Trish Walsh. In December 2005, the same prototype table showed up at Phillips in New York, where it sold for $186,000, breaking the high estimate of $150,000. Then, in June, Sotheby’s sold Newson’s prototype for his aluminum Lockheed lounge for a staggering $968,000. The curvaceous chaise lounge, covered with aluminum sheets, not unlike an airplane fuselage, is considered a contemporary design classic.

Postwar limited-edition furniture hit the $1 million mark—and then some—in June 2005, in frenzied bidding at Christie’s over a 1949 trestle table by Mollino. The table sold, finally, for $3.8 million, nearly 20 times the high estimate and well over the previous record of $680,000, an amount paid for both Alexandre Noll’s carved mahogany armchair at Sotheby’s in December 2003, and Prouve’s pair of Porthole doors for the Tropical House in Brazzaville, Congo, one year later.

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