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Passion Investments: Collectibles
Sound Investments
Lee Sherman
12/01/2004

Gretsch and Rickenbacker guitars are en vogue among collectors looking for alternatives to Fenders and Gibsons. Because of their idiosyncratic sound qualities, however, they have a tendency to drift in and out of fashion. (When Tom Petty wanted to recreate the singular jingle-jangle sound of the Byrds, he had to buy a Rickenbacker.)

Dangers for Dilettantes
Now that the market for high-end guitars is heating up, collectors have become susceptible to the same kinds of forgeries that plague the art world. Unscrupulous sellers occasionally attempt to pass off reproductions of vintage guitars as originals. These guitars are intentionally distressed to appear old; luthiers scratch and scuff the finish so carefully that they can easily fool an untrained eye.

As the Clapton sales attest, collectors’ bank accounts can also succumb to the rarified air of auction houses, where guitars often sell for much more than they would off the selling floor. “I saw Strats that Clapton owned but never played that went for $200,000,” Schiff recalls. “I question whether, outside of this auction environment, those guitars will ever bring those numbers again.” Fellow collectors or reputable dealers usually offer better opportunities to buy investment-quality pieces. While an enthusiast might still be able to unearth an undervalued vintage guitar in a dusty corner of a music shop or at a pawnbroker, collectors who are concerned with authenticity and provenance are more likely to be found at one of the many guitar shows held regularly across the United States.

In any case, the guitars that have intrinsic value as instruments, and solid proof of provenance, are the best investments. Historical documentation in the form of pictures of the musician playing the instrument is crucial, and references to the guitar in books or magazine articles also help. “A celebrity guitar is like a snowflake: It is always going to be unique. Because of that, you are always going to have more demand than supply,” Dunbar says. “What we’ve found in the memorabilia market is that these guitars definitely appreciate over time, and the better the piece, the more room for appreciation.” 
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