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Passion Investments: Art
Soviet Sophisticates
Lee Sherman
12/01/2005

Girl Meets Tractor
Soviet-era posters fall into two broad styles: the early avant-garde posters of Rodchenko, Lissitzky and the Stenberg brothers, Vladamir and Georgii, and the later Social Realism style typified by Boris Vladimirski.

The Russian avant-garde movement paralleled the developments in Western Europe (at the Bauhaus in Germany, for example) featuring the use of abstract images, geometric shapes, bold colors and typography as a graphic constituent. While perhaps less known in the West at the time, more recently uncovered avant-garde works reveal a mastery of modernist technique and artistic vision equal, if not superior, to that found in Western graphic arts. “The interest in the avant-garde was always there because it was a very important period in art history from the ’20s to the ’30s,” Grigorian says.

The Russian avant-garde artists experimented with typography, collage and photomontage in ways that presaged today’s computer-based graphic design. “What the Russians were doing by hand in the 1920s and ’30s is what artists are doing with Photoshop today,” says Nicholas Lowry, president and director of posters at Swann Galleries in New York. “It makes me wonder what these artists would produce with today’s technology.”

The Social Realism period lasted much longer, about six decades, making posters of this type more readily available. Decreed by Stalin in 1932, Social Realism required all art to reflect “realistic” portrayals of Soviet life intended to promote communist goals and values. Whereas the art of Russia’s czarist period reflected aristocratic values, Social Realism had as its aim the elevation of the common worker, both in factories and on farms.

In their efforts to depict everyday life and values, however, the Soviet artists invented a world that seems as devoid of realism as the work of American painter Norman Rockwell. As propaganda, Social Realism posters often carried both anti-capitalist and anti-fascist themes; later posters moved away from a pure realist style to include deliberately unappealing caricatures of foreign leaders.

Ironically, while Social Realism posters promoted the proletariat, the period represents a decline into more bourgeois artistic values. Still, its imagery holds widespread appeal. For Westerners, the images have a certain kitsch appeal. For Russians, their interest lies primarily in documenting a period in their history. As Lowry puts it, “One man’s kitsch is another’s living nightmare.”

A 43-year-old American expat collector living in Prague, who asked Worth not to use his name, explains his attraction to Soviet-era posters stems from what he refers to as the “aesthetics of critique.” He adds: “I do it to preserve the history of a grand idea spoiled by miserable humans. History will do its best to edit into the absurd, but I find in the face of Lenin, and even Stalin, the failure of hope; and a criticism, a just criticism, of the not-much-better victors.”
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