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Feature
Urban Champions
Elizabeth Harris and Emily DeNitto
05/01/2007

Controversy dogged the campaign, as residents worried over what the measure might mean for their tax bills. On Election Day, a reporter asked Ann about poll results showing a significant number of voters opposed to the initiative. She admitted that she was frustrated that people "don’t get it"—an off-the-cuff response she now regrets. One of the opponent groups accused the Goodnights of having a vested interest in the proposal because, as Cary landowners, they stood to benefit from regional growth. These criticisms do not seem to faze Ann. "Their argument was so far-fetched; it didn’t hold water, it didn’t add up, it wasn’t consistent," she says. "They were just panicking—throwing anything they could into the mix to keep voters confused and doubtful."

In February, local residents learned that a company backed by Jim plans to sell 108 acres to the school board at a 168 percent profit. Jim, who had no knowledge of the deal, according to his business associates, has since told his representatives to return any of his profit to taxpayers.

Four years ago, the Goodnights began crusading for infrastructure of a different nature when they decided that Wake County needed a four-star hotel for its steady stream of visitors. They reasoned that such a hotel would also enhance the city’s social and cultural life while creating new jobs. Though they had no experience in the industry, they called senior executives at the Four Seasons and Ritz-Carlton with their proposal. Jim pointed out that many companies were expanding in the area. The rebuff they received came as something of a shock. "I remember the Four Seasons head guy told me, ‘You know, if we got a hotel down there and assigned our managers to it, they would think they had been demoted,’" Ann says.

Rather than scrap the plan, the Goodnights chose to build the hotel themselves. They used the Four Seasons in San Francisco as a model and set aside land on the SAS campus. First they picked a site that abutted a residential area, but the adjacent community was no less opposed than the hotel chains had been. So they moved their hotel a mile away, to a spot that Ann says she now likes better. In January, they opened the 150-room Umstead Hotel. No one is yet willing to predict the plan’s commercial success or whether the Goodnights’ estimation of their area’s demand for a four-star hotel and spa is accurate—let alone their promises of local economic growth.

Ann’s latest philanthropic and educational effort is an outreach program at the North Carolina Museum of Art, also in Cary, of which she is a board member. The Goodnights had previously contributed $1 million to create a park next to the museum where an abandoned juvenile detention center stood. Now she plans to bring schoolchildren to enjoy the facilities and learn about art. Because of the core-subject demands of end-of-grade testing and No Child Left Behind, classes such as art have suffered, Ann says, who wants the education program at the museum to be a national model.

Ann has also been busily denying recent rumors that her ambitions for Cary extend to running for mayor. "That makes the hair on my arms stand up," she has said. "There is absolutely no truth in this world that I would do that."
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