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| Best Practices: On the Board | ||
| Underperformance Anxiety
Elizabeth Harris 06/01/2006 |
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Mickey Rosenzweig looked forward to beginning his term as the board president of the nonprofit New York Center for Financial Studies last spring. An experienced executive–he is president and CEO of Rosenzweig Financial Services and for years has worked with various nonprofit industry groups and organizations such as the American Cancer Society–he planned some sweeping changes to improve the center’s operations.
"The other leadership was really opposed to my philosophy, and they were dear friends," Rosenzweig says, "so in the end I had to make a decision to either blow up a friendship or step down. I took the easier route." Boards play a critical role in the life of any nonprofit, but too often one or more members fall short and hinder or compromise the organization’s mission. It is not uncommon to find one or more directors who fail to contribute enough of their talents or means. Many nonprofits have discovered that the best route around these pitfalls is to choose board members with care. No issue is more important to a nonprofit than securing financial resources. Charity board members quickly learn the mantra: Give, get or get out. "With some of the seasoned institutions, there’s an entry fee," points out Lewis B. Cullman, founder and former chairman of Cullman Ventures, who along with his wife, Dorothy, serves on the boards of the New York Public Library, Lincoln Center, the American Museum of Natural History, the Museum of Modern Art, the Metropolitan Museum of Art and the New York Botanical Garden. Board veterans suggest that it is easier to avoid problems relating to this delicate issue before they arise by explaining the board’s expectations to potential members, rather than ejecting underperformers later on. Mark Volpe, the managing director of the Boston Symphony Orchestra, says the stickiest problems arise when board members have not been adequately apprised. "People lose their nerve. You’re asking them to join the board, and you forget to mention there’s a capital campaign coming or the meetings are x number of times," he says. "Communication is critical, and it’s better to do it early as opposed to having those awkward moments later." Spelling out board responsibilities early also enables potential members to make an informed decision about whether they can commit. Explain what the service entails: attendance at meetings, participation on committees, donations and help with fund-raising, says Tim Seiler, director of the Fund Raising School at Indiana University’s Center on Philanthropy. Seiler is collaborating with BoardSource, a nonprofit that helps charities strengthen their boards, to offer best practices courses for nonprofit executives and board members. Thinning the Herd
Despite clear, upfront communications and best intentions, board members occasionally still fail to deliver. This dilemma sets up the chairman to play the heavy. "You hope that you have a chairman with some guts, who will take them to lunch and politely invite them to step down," says Martin Lehfeldt, president of the Atlanta-based Southeastern Council of Foundations. A prestigious board enjoys more leeway in asking underperforming members to leave; the board chairman realizes there is an eager queue of people waiting for an opening. Smaller organizations struggling to find appropriate individuals, however, find that expulsions may not be an option. Many small and midsize charities recruit board members not simply for their pecuniary prowess– other attributes often take precedence. These organizations might engage an attorney for legal expertise or another individual for access to a robust list of contacts, notes Rusty Stahl, executive director of New York—based Emerging Practitioners in Philanthropy, which works with foundation staff and young benefactors to develop better giving practices. But all board members should be required to make some financial contribution, even if they give different amounts. Charities should make it clear that "we want you to give something significant on your scale," Stahl says. "The point is full participation." Or the Highway "That has been one of the most fascinating experiences of my philanthropic life," Lewis said. "I was in charge of the meeting, the pace of the meeting, I guided it, I made everybody talk–and I was overruled 29-to-1, just like that." He resigned shortly thereafter. Although this proactive board member was unable to persuade his peers, few believe the Guggenheim had difficulty filling his vacancy. "Certain boards are sort of a social plumb to get on," Cullman notes. "You’re joining a club, so to speak, and it’s not uncommon for somebody who wants that to say, ‘What’s it going to cost me to get on the board?’" Today’s critical challenge for many boards, however, remains ferreting out whether that person can–and will–help foot the bill. Elizabeth Harris is a staff writer for Worth. Illustration by Ken Orvidas. |