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Best Practices: Education
Well Endowed
Michelle Seaton
01/01/2006

Funderburke expects to have some input in the process at OSU by participating on the scholarship committee. More often, this is the closest a donor can get to directing the funds, although by law there must be enough votes on the panel so that the donor can be outvoted. Benefactors on these committees, however, should be forewarned that slogging through the applications can devour hours and days. “We tell people to get involved when the finalists have already been chosen,” says Lisa Philp, head of philanthropic services at JPMorgan Private Bank in New York.
 
There are a number of approaches that donors can employ to streamline the endowment process and ensure funds are used effectively.
 
Like Funderburke, you can set up a tiered system of targeting scholarship recipients. It can work just as well for students from a disadvantaged side of town as students in a particular scholarly discipline. First, you earmark the scholarship for a particular group, such as those studying African history. If no students majoring in that subject apply, then the scholarship would be open to any applicants in the department at large. In the unlikely event that no suitable candidates apply, the recipients could be drawn from any discipline or school at the discretion of the dean.

Eastern University, a Christian school in St. David, Pa., has an endowment from a now-deceased donor that has been sitting idle for several years. Decades ago, the donor, whose name the school would not reveal, set up a full academic scholarship to attend Eastern for a Native American student who grew up on a reservation in one of a handful of Western states. (Pennsylvania does not have laws against race-based scholarships.) But as it happens no Native American applicant has stepped forward to apply recently.

No doubt the prospective winners would have been better served by the late benefactor if he had instead funneled his gift through an organization that serves Native Americans, or even created a private foundation offering a general scholarship to these students instead of one linked directly to a single university.

A donor at New Mexico State wanted to endow a $200,000 engineering scholarship for students who demonstrated a belief in Christianity. Rebecca Dukes, once again, had the delicate task of explaining that the restrictions he had in mind were problematic. First, it would be awkward for a state university to create a scholarship biased toward a particular religion. Second, even with all of the talented engineering students in need of scholarship funds, it might be difficult to find a large constituency willing to jump through this particular hoop. The donor agreed to recast his criteria, creating a scholarship process under which applicants must state their belief in a higher power, a conviction that is measured by the applicant’s volunteerism.

Donors who wish to sponsor a particular discipline in a particular community or even within a particular neighborhood may find that, rather than approaching a college outright, their goals might be better met by working with a community foundation. In this case, the foundation will take on the job of identifying deserving recipients. There are more than 600 community trust organizations around the country that can help donors set up named scholarships. The Foundation Center has a list of them on its website at www.fdncenter.org/funders/grantmaker/gws_comm/comm.html

Michelle Seaton, based in Massachusetts, is a senior correspondent for Worth.

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