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| Building Your Family's 100 Year Plan: The Series |
100 Year Plan Part III: The Practice of Charity
Brett Anderson and Thomas M. Kostigen
02/02/2004
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She used her position to recruit other socialites to her cause, sending these storm troopers out into the city, not just to court the dollars of L.A.’s blue bloods, but those of the entertainment industry as well. She also dragooned Times employees into doing her bidding. When Nelson Rockefeller—then governor of New York and seeking the Times’ support in the 1964 California primary against Barry Goldwater—offered to donate Picasso’s Blue Lady to Dorothy’s effort, a Times executive was dispatched to negotiate. Mrs. Chandler appreciated the gift, this emissary explained, but what she really needed was cash. After an explosive exchange, the governor at last said, "You can go back and tell Mrs. Chandler we have made a deal." And the painting (which, incidentally, ended up hanging over Mrs. Chandler’s mantel, rather than in the music center) and a check for $4,000 were dispatched.
 The funding of the Dorothy Chandler Pavilion (for which Mrs. Chandler collected more than $19 million) illustrates the second of two categories of philanthropist into which most of us fall: the first category, those of us who regard philanthropy as one aspect of our overall family identity, and the second, those of us for whom a passion becomes a consuming cause and, in a sense, a second career.
"You’ve got people who believe that part of their family’s identity should be as philanthropists," explains Jay Steenhuysen, founder of Steenhuysen & Associates, a consultancy that assists families in evaluating their philanthropic options. "Then you have folks whose next big thing is their philanthropy—they are very different from those who simply have a philanthropic component to their overall family plan. These individuals have a very clear idea of who they are, what they are about. They’re going to make this thing happen. Their philanthropy is a vehicle to learn about whatever it is they have a passion for, so that they can influence change. They set out to solve a problem."
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