 |
In a frenzied world where holidays are more prized than gold, the vacation
home often presents a mixed blessing. For a few restorative weeks each year,
this edifice provides shelter from the storm of daily responsibility. Yet the
majority of the time, it sits empty, an underutilized asset that can require
years to deliver a substantive return in either dollars or enjoyment.
CONDO-HOTELS, such as these at Lake Las Vegas, Nev., are just one alternative to
owning a standard vacation home.Such
was the case for Art Savage, majority owner and CEO of the Sacramento River
Cats, a Triple-A league baseball franchise in Sacramento. For several years,
Savage and his wife, Susan, owned a vacation home on California’s rugged Central
Coast near the town of San Luis Obispo. For the Savage family, this retreat
provided much-needed refuge from the hectic pace of life. But as time passed, it
became more difficult to get away. “When we first bought it, we used it for
three months each summer,” says Savage, “but as the kids got older, we used it
less and less. Ongoing maintenance of the place became an issue, and we really
couldn’t justify keeping it.” Since selling this home, Savage and his wife
have found several vacation investment properties that they believe do justify
the expense. They have recently purchased two condominiums at a “condo-hotel” in
the Squaw Valley ski resort area, and fractional ownership in a $3-million home
at nearby Lake Tahoe, where they may spend up to six weeks a year. “We were
looking for a vacation property that had all the amenities without the
maintenance,” says Savage. “Plus, I didn’t want to spend $3 million or $5
million for a place I only go to for six weeks.”
 | | EXCLUSIVE RESORTS members have access to luxury accommodations in multiple
vacation destinations like this lakeside property in Scottsdale, Ariz. |
Judging by the growing
popularity of alternatives to the traditional vacation home investment model,
many of us are looking for the same combination of high comfort and low
commitment. Numerous exclusive vacation destinations now feature
condominium-hotel suites, like the two units Art and Susan Savage own, which
combine the services and amenities lacking in a vacation home with some of the
investment benefits of outright ownership. “Residence clubs” offer fractional
ownership of an actual resort home for those who consistently vacation in one
place, for a limited time each year. Finally, for those who never repeat the
same vacation twice, “destination clubs” offer access to popular beach and
mountain resorts worldwide, but no equity.
These options all guarantee fully
furnished, luxury accommodations with no maintenance responsibilities for a
smaller capital investment than that of vacation homes. However, they differ in
cost, availability, location, amenities and equity. In general, the less equity
and profit potential, the greater the service, amenities and destination
flexibility.
TOP VIEW Seldom-used vacation homes can tie up capital and require costly
upkeep, but their principal expense may be measured in the time we must invest
in overseeing and maintaining them. New alternatives to full vacation-home
ownership offer varying degrees of capital investment and appreciation,
while delivering superior amenities, services and destination flexibility—all
without encroaching on our precious time.
| Because one person’s vacation is another’s ordeal, none of
these options will satisfy everyone’s financial and leisure goals. But, say
experts, each is designed to meet certain common needs in the market. “A
fractional share is best suited to an affluent person who has some pride of
ownership and/or desire for interest in real property,” says real estate
attorney Vernon C. Watters, a partner with Holland & Knight in San
Francisco, who specializes in resort development, condo-hotels and fractional
share transactions. “The condo-hotel is for the buyer who makes repeated visits
to the same resort,” he adds. “The destination club concept is intended to
appeal to those who desire a great deal of exclusivity, variety and
flexibility.”
According to David Doll, president and COO of Kanaly, a
Houston, Texas-based investment management and financial planning firm, we must
weigh the intangibles—such as the prospect of future enjoyment—against the
financial investment and profit potential in deciding which option will best
suit our individual lifestyles. “Keep in mind that a transaction balance sheet
cannot account for pure love of a destination, contentment in a community, or
the thrill of a new project,” he says. “Passion for a location or love of family
and friends can make the business aspect worth the cost and effort. So before
becoming emotionally committed, consider cost, location, travel
ease, investment and utilization.”
Room with a View Before investing
in two condos at the Village at Squaw Valley USA, a development built and
managed by Vancouver-based resort company Intrawest, Savage determined that this
vacation property option was ideal for a winter getaway. Each two-bedroom unit
is located at the base of ski slopes in the majestic Sierras that surround Squaw
Valley. More important to Savage, the units are fully maintained by Intrawest.
“These are not as large as a home, but they are not as big a hassle either,” he
notes. “I don’t feel obligated to come here if I don’t want to, like I did with
a vacation home.”
 | | POOLSIDE AT Las Estrellas, an Exclusive Resorts property in Cabo San Lucas,
Mexico. |
The condo-hotel is a maintenance-free, fully owned vacation
home. Units typically range in size from studios to three or four bedrooms. Most
have full kitchens and separate living and dining areas, with more square
footage, storage space and conveniences than typical hotel suites. Housekeeping,
room service and a concierge are usually available, as are on-site restaurants
and spas.
“Typically the interior appointments would be similar to those of
a four-star hotel,” explains Intrawest regional vice president Douglas Ogilvy.
“In-room amenities, such as high-speed Internet access, oversized TVs and DVD
players, are also becoming the norm. It really depends on the chain [or
management company] as to what is offered.”
Most prevalent in ski resorts,
condo-hotels are also becoming increasingly popular in metropolitan areas and in
Florida; moreover, they are springing up nationwide, from Lake Las Vegas, Nev.,
to New York. “South Florida is experiencing a tremendous boom in condo-hotels.
All the major luxury hotel brands—Ritz-Carlton, Four Seasons, Mandarin Oriental,
Fontainebleau—are playing in this space,” says Ron Molko, a principal of South
Beach Resort Development, which is developing the Regent South Beach in Miami.
“The concept is also very popular in Colorado, with properties in all the major
cities. Manhattan is also seeing growth in this sector.”
As with any real
estate transaction, prices vary according to location, size, construction cost
and quality, but tend to come in somewhat higher a square foot than freestanding
homes in very popular areas. “These properties typically fetch a premium price,
since they are located in the most desirable locations and blend the best
aspects of a traditional second home and luxury resort,” notes Ogilvy. “A mature
resort will fetch a higher price, as opposed to one that is in its infancy. In
Vail or Whistler you might be looking at a $400,000 to $500,000 starting range,
whereas at an up-and-coming destination, you have the opportunity to get in
early and be part of the evolution while prices are relatively
affordable.” (Click chart to enlarge)
According to Savage, each of his two units at the Village sold
in the $650,000 range—a considerably lower price than comparable vacation homes
in the area. At MonteLago Village, a developing resort community in Lake Las
Vegas, studios currently sell for around $300,000, while three-bedroom
condominiums at some Colorado ski resorts have sold for $1.7 million. “The
typical range is probably $400,000 to $700,000 at the ski resorts and $350,000
in the warm weather destinations,” Ogilvy observes.
The slightly higher
costs of a condo-hotel unit can be offset by renting it out when it is not in
use through the hotel’s management company, as Savage does with one of his two
units. “Most people don’t rent their vacation homes out,” he observes. “Because
of that, the only return they are looking at is through real estate
appreciation. Here, we’ve got rental income coming in from one of our condos,
which is great.”
In addition to rental income, Savage is enjoying
significant appreciation in the value of his condo units. According to Ogilvy,
resales at the Village at Squaw Valley USA have averaged 20 percent over the
original purchase price. “This is a good option for those who place a higher
priority on investment, because you realize equity growth similar to traditional
second home ownership.”
More Than a Time-share Savage enjoys skiing on water as much as on snow,
so last year he purchased a 1/7 share of a waterfront home on the north shore of
Lake Tahoe. This property is part of a residence club development known as
Tonopalo, and, like his condos, is managed by Intrawest. “We wanted a summer
place, but most of the properties on Lake Tahoe list for millions,” says Savage.
“We paid $400,000 for a fractional share of a $3 million lakefront home that we
can use for six weeks out of the year, which is as long as we would use it
anyway. It has a private beach and a boat dock, and you are sitting on the lake,
all for $400,000. With all this,” he enthuses, “why would you buy a complete
home?”
At an increasing number of resort locations, residence clubs offer
partial ownership of a vacation home in an exclusive ski, golf or waterfront
community, for a small percentage of the cost of outright home ownership.
The
arrangement is ideal for those, like the Savages, who frequently vacation in the
same favorite location and want quality accommodations—yet cannot justify paying
millions of dollars for a home that they use only a few weeks each year.  | | ABERCROMBIE & KENT, Boca Raton, Fla. |
Also called “fractionals” because owners hold deeded title to a
fraction—usually 1/4 to 1/21—of a home, residence clubs are becoming an
important segment of the vacation-ownership market. According to Ragatz
Associates, an international research and consulting firm serving the resort
industry, sales of high-end fractionals jumped from $170 million in 1999 to
almost $358 million in 2002. Unlike traditional time-shares, which are typically
sold in one-week increments at prices starting as low as $8,000, fractional
shares offer stays from two weeks to three months a year, usually in
summer-preferred or winter-preferred time slots. “Fractional ownership is suited
for buyers who are less interested in a capital investment and who want to own a
slice of the resort lifestyle without jumping in all the way,” says Ogilvy.
Depending on location, number of bedrooms (usually two or three), and share
size, prices typically range from less than $200,000 to more than
$600,000—averaging about $1,000 to $1,300 a square foot. At more exclusive
locations, these prices may be higher. For example, at the newly opened St.
Regis Residence Club in Aspen, a 1/11 share (which equals four weeks of use a
year) runs to seven figures.
| A transaction balance sheet cannot account for pure love of a destination, contentment in a community, or the thrill of a new project. |
The services and amenities available to
members, however, truly differentiate residence clubs from other vacation
property options—particularly outright home ownership and time-shares. These
services typically include daily housekeeping, room service, valet parking,
priority tee times, baby-sitting services and free transportation, among others.
Resort staff stock units with our favorite food items and unpack clothing for us
upon arrival. At the end of each visit, the staff will pack and store such items
as skis, mountain bikes and golf clubs.
Savage was initially wary of
fractional ownership because he thought it would include some of the negative
aspects of time-share arrangements. “It is kind of like a time-share, and I
didn’t want any part of that,” he says. “But when you look at the amenities they
offer, like buying your groceries and washing your car while you are out on the
lake for the day, it is hard to turn down.”
Some fractional projects are
affiliated with an exchange service, meaning members can swap time with owners
in other locations around the world. Owners with a major brand, such as
Ritz-Carlton, enjoy priority exchange privileges within that company’s
portfolio. And if we ever tire of the place, we can sell our share, just as with
any other real estate holding.
As an investment, however, residence club
memberships do not currently offer a significant return. While Ritz-Carlton
claims that the two Colorado residence clubs have seen price increases, the
company does not market the properties as investment opportunities. Also, since
members own just a fraction of a residence, they also realize just a fraction of
the capital appreciation on the property, if there is any. “You can’t rent these
out, and I do not expect the equity to appreciate much in value,” says Savage.
“This is just for our personal vacation pleasure.”
| The less equity and possibility for profit, the greater the service, amenities and destination flexibility. | Destination Clubs For those of us who prefer a variety of locations,
destination clubs can accommodate us. Members of these clubs do not receive a
deed to a property, and their investments have no tax advantages or appreciation
potential. Instead, they get privileged, “anytime, anywhere” access to exclusive
luxury homes, villas, estates, penthouses and condominiums in some of the
world’s most desirable vacation destinations.
Typically, members pay a
one-time initiation fee, that is wholly or partially refundable upon
resignation, as well as annual dues. For example, Exclusive Resorts, a major
player in this space, requires an initiation fee of $325,000 (which is 80
percent refundable), and annual dues range from $12,000 for 30 days to $18,000
for 60 days. For more information on Exclusive Resorts, see page 94 in the May
2004 issue of Robb Report magazine.Membership at Private Retreats by Abercrombie
& Kent, another major name in the luxury destination club market, starts at
$250,000 (100 percent refundable) with annual dues of $8,750 and up, plus $150
nightly fees.
According to Amber Raleigh, Exclusive Resorts’ vice president
of marketing, such fees represent a better investment than buying or renting
comparable residences. “For what you pay in property taxes on a single
$2.5-million home, you have access to multiple multimillion-dollar homes,” she
explains. “Anyone who spends at least $20,000 a year in [renting] luxury travel
accommodations can justify paying the annual dues.”
Destination flexibility
is the key draw. Membership clubs trumpet their variety of accommodations in
premier ski, beach and golf resort locations, as well as in major cities
throughout the world. Private Retreats by Abercrombie & Kent provides
members with access to yachts, houseboats, private aircraft, tours and safaris
as well. Exclusive Resorts offers its members stays in a suite aboard
ResidenSea’s The World, a luxury liner that continuously circumnavigates the
globe.
An extra measure of service is another lure. While the amenities that
vacationers enjoy at condo-hotels and residence clubs may be impressive, leading
destination clubs take often take personal service to the next level. “We take
care of you at whatever level you desire,” says Tom Fulton, Abercrombie &
Kent’s executive vice president of sales and marketing.
Typically,
destination clubs allow members up to 14 consecutive days in each location, so
this option is not suited to those of us who like to stay in our vacation home
for frequent or months-long visits. Nor is it geared toward those seeking an
investment opportunity. “This is for members who want to stay in exquisitely
furnished, fabulous residences in multiple destinations across the world, with
no maintenance, high overhead or rigid schedules to adhere to,” Fulton says.
“This is a lifestyle investment.” Additional Information
A Conversation with Mr. Case |