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Range Rovers
Constance Gustke
05/03/2004


Herd Mentality
Many dot-com entrepreneurs, media executives and celebrities have bought so-called “trophy ranches” in recent years. Typically costing $10 million to $20 million, these have been selling briskly in prime cattle country in Texas, western Colorado, Montana and Wyoming. Their owners often use them as private retreats and indulge in fishing, hunting, hiking and horseback riding.

Some would-be ranchers, blinded by the blue-ribbon rivers, pristine mountains and abundant wildlife, fail to realize that riding the range carries a steep price tag, both in terms of ongoing capital requirements, and effort. “Operating a 10,000-acre ranch takes many employees and equipment,” says Billy Long, a partner with Ranch Marketing Associates in Aspen, Colo. “And it’s ongoing. Realizing the negative impact is a challenge.”

Many of us are also unprepared for the lifestyle. Ranching is a lonely life. In rural states like Montana, which boasts a population of only 900,000, services are sparse. The nearest grocery store may be hours away. “There aren’t many Starbucks in town,” quips Rick Oncken, a realtor who specializes in ranches at Lambros Real Estate in Missoula, Mont. “Counties may share a doctor.” Unless we put a landing strip on our property, we may have to drive several hours to get to the nearest airport. The best restaurant in town may be a café at the crossroads. “Ranches turn over after three years,” says Oncken. “People decide it’s not what they’re looking for.”

Still, for those of us who embrace the individualistic values of ranch living, it can be truly fulfilling. Many of us are inured to city life, and find rural America’s values refreshing. One obvious boon is the sense of security. Gentlemen ranchers, according to Steve Fuller, president of Fuller Western Real Estate in Denver, “feel safe. Many don’t even lock their doors.” Others see the hard-working ethos of the ranch as a welcome antidote to rampant materialism and other pressures on affluent families. “I wish every family could work on a ranch,” says Bob Funk, an entrepreneur who owns and manages several ranches. “You’re teaching kids a good work ethic. They learn values—that people are important and that conservation is important.”

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