The great-grandchildren of a business baron often grow up with a family name endowed with repute, for better or worse, but no guarantees of a business to call their own. Physical manifestations of wealth may still be abundant in generation four, but the siblings and cousins with equity in the family business are equally plentiful, which vastly increases the likelihood of competition and conflict. These far-flung heirs must decide whether they wish to pull together to manage the family fortune and reputation, or instead set off to attempt to establish their own individual legacies.