Viollis recently took an emergency call from a client after
computers at the family office had been hacked. "The social security numbers,
dates of birth and account numbers for five different families were vulnerable,"
he says, noting that like many small businesses, family offices often lack
security measures such as network firewalls and encryption technology.TOP VIEW Affluent individuals present choice targets
for identity thieves, both because their assets make them more desirable and
because their lifestyles, such as a second home left empty for most of the year,
or personal information disclosed when giving to charity, leave them more
vulnerable. Families must take protective steps to keep themselves one step
ahead of scammers, who may lurk within their circle of employees. | When a family hires Viollis for a home security assessment, he
often recommends scrutinizing the family office as well to make sure the people
who work there and the technologies they use have been well vetted. Oatman adheres to "a strict clean-desk policy for my office"
and suggests his clients do the same. "Think about all the things people leave
around their desk—bills, travel itineraries with credit card information, open
computers, even family photos," can tell visitors more than you want them to
know, he says. "At the end of the day, the computer needs to be turned off and
nothing should be on your desk." Oatman also works with corporate security to improve control
over access to executive floors. He says that while other executives are usually
thoroughly checked out, cleaning and maintenance staff, mailroom clerks and
administrative assistants often are not. According to the FTC, among those who
suffer more serious incidents of business-related identity theft and track down
the thief, 13 percent trace the crime back to someone they work with. "Some of
these people have access to the office when no one else is around, so you really
need to know who they are," Oatman says. Credit card theft is far more likely when individuals travel
because they use cards more often and hand them off to more strangers. They are
also more apt to visit small, less-secure businesses—even ones that use
hard-copy imprints of a card rather than electronic systems that show only part
of the number. Thieving clerks can then use imprints to access credit card
accounts. "This is why we’re big fans of local currency," Oatman says. "People
have a tendency to pull out their credit card for the most minor things. We
recommend saving it for big purchases at established places and using cash for
everything else." Children have social security numbers and spotless credit
records, making them ideal candidates for identity theft. When they reach high
school and college, they present appealing targets: They are alone more often
and armed with credit cards. They rarely shred documents and constantly meet new
people who can quickly learn about their personal lives. Predators even prowl
Internet chat rooms or social websites such as MySpace to search for personal
information. "The best thing parents can do is limit the damage children can do
to themselves," Guidry says. He suggests giving them a credit card with a small
limit and linking it to a parent’s account, as an adult is more likely to notice
quickly if problems arise.
Oatman encourages parents to routinely coach children on
discretion as well. "You need protocols. This is what you can and can’t say
about yourself in certain situations, this is what you can and can’t put on your
Web page. Don’t reveal these family details until you’ve gotten to know a person
to a certain extent," he says. When children travel abroad, parents should encourage them to
be more discreet and leave status symbols at home. "When kids come off a plane,
sure, they’re all wearing jeans and T-shirts, but I can look at the backpacks,
wristwatches, jewelry, manicures and know immediately which kids are wealthier,"
Oatman says. Scammers pinpoint these young people at cafés, clubs and museums.
"They start asking, ‘Where do you live, where do you go to school, what do your
parents do?’ These are more of the little pieces people are trying to put
together about you." In the end, he says, securing personal identity requires
keeping enough of these little pieces separated and protected so no criminal can
assemble the entire puzzle.
Art by Isabelle Arsenault. Eileen P. Gunn, based in Brooklyn, is a senior correspondent for
Worth.
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