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/ Home / Editorial / Money & Meaning / Family Matters /
Building Your Family's 100 Year Plan: The Series
100 Year Plan Part IV: Planning Our Own Obsolescence
Dwight Cass
03/01/2004

One of the fundamental skills that those seeking to make their mark as entrepreneurs must master is forecasting. Financial plans, marketing schemes, production schedules—nearly every task crucial to the success of a modern enterprise—is in some way founded on the ability to peer into the future and base sound decisions on what one sees and anticipates.

Many readers of Worth are among those who have elevated this aptitude to an art form. Add to prescience an inspired idea for a new product, a flair for organization, and an ability to motivate employees, and, with luck and hard work, a healthy and dynamic family business results. While this alchemy is rare, it can have a dramatic impact on the world: Family businesses produce over half the U.S. gross domestic product, and provide 60 percent of all the nation’s jobs.

Yet, though proven farsighted in business, astonishingly few of the nation’s successful entrepreneurs apply their forecasting skills to the crucial question of succession. According to a survey of 1,143 family businesses (mostly formed after World War II) conducted last year by MassMutual Financial and the Raymond Family Business Institute, nearly two in five of these companies will see their founders retire in the next four years. A startling 42 percent of those enterprises have not named a successor.

Loaded Dice
Successful entrepreneurs are, by their nature, risk takers, but this failure to plan represents a blind gamble with their life’s work—and one with no upside potential. Change in control upon the death or retirement of a founder can, literally, imperil an otherwise healthy business. Indeed, according to family business consultants, few survive it. These pundits estimate that between two-thirds and three-quarters of all family enterprises fail sometime between the first and third generations.

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» Failed 100 Year Plans
» 100 Year Plan Part IV: Delegation and Diplomacy
» Fractured Finances
» All in the Family
» 100 Year Plan Part IV: Culture Shock
 
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