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Visions & Revisions
Evolved Thinking
Jan Alexander
10/01/2005

How are corporations and the investment community adapting to the changes?

A big part of anyone’s investment portfolio is already invested in the life sciences. IBM is spending on life sciences as a way of trying to manage the costs of health care, which is now more expensive than steel and cars. We are beginning to see a pattern of industrial realignment, and it is not just pharmaceutical companies acquiring other pharmas. It’s GE acquiring a pharma company, or chip manufacturing companies focusing on life sciences, because life sciences will be part of all kinds of manufacturing and information management. It’s a really exciting time to be alive.

In the beginning there was what?


Cave drawings. The difference between a tribe and an empire began when the Egyptians standardized cave wall paintings into hieroglyphs. All of a sudden you can build an empire because you can give instructions.
 
We live in a country that has been around only for five lifetimes, which is not very long. What makes us think this flag is going to be stable?
The Europeans collapsed all notations into 26 letters. Then over the last 30 years we have moved into an alphabet where all the words we know are collapsed into digital format. So you don’t need separate alphabets for different languages. You don’t need a musical notation system, because you can transmit any piece of music digitally. You can transmit all of the contents of the Library of Congress in some 1.6 seconds across a single fiber optic cable. Now that changes the rules of the game fundamentally, because it means that the richest societies on the planet are those that speak digits. Take a look at the rise of Singapore, Manhattan, the music industry, aerospace, lawyers, consultants. All of these entities have risen because they know how to manipulate the digitized information.

And digital-speak led to mapping the genome?

Yes. Take, oh, a grape. Like all life forms, it is coded in a spiral staircase that is called DNA, which is like a diskette that holds program information. If you drop the program for a grape into the ground, it will begin to execute long strings of AAATCGCGCATA. That’s an instruction. If you tweak the DNA code for an orange, you will get a tangerine. If you tweak a little more, you go to a grapefruit. If you tweak a little more, then you can make a vaccine that immunizes people against cancer.
 
This operating code is going to become the world’s dominant language. The life code and the ability to read it will be the greatest single driver of the global economy. The countries, the people, the industries that get rich are going to get rich from life sciences and their application. What I’m interested in is what it will do to countries.

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