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Opportunities & Exposures: Entrepreneurship
Second Wind
Jeff and Rich Sloan
09/01/2005

Serial Entrepreneurs
Jack Krasula was also at the height of success when, in 2003, he started Trustinus, a search firm focused on high-end executive positions. Eight months earlier, Jack had sold Decision Consultants for $55 million. Most entrepreneurs cannot wait for the day that they sell the company they built, but Jack says that the only really bad day he ever had at work was the day he sold the company and handed over the keys.

Jack’s wealthy friends counseled him: “This is a time to be, not to do.” But that simply failed to work for Jack. “I still wanted to run. I missed the action, the hunt. They told me to wait a year. I couldn’t. I felt naked.”

What’s different for Jack this time around? “I’m more of a rainmaker. Now we don’t have clients, we have ‘Jack’s friends.’ ” And that access to individuals in top positions is an important accelerant to the growth of his business. Jack’s motives are different, too. “I have enough zeros behind my dollar sign. This chapter is about inspiring people. I want to do something I love while helping people in the process.”
If you are contemplating getting back in the game, consider these tactics:

1. Choose a business (and a role within it) that reflects your personal passion and lifestyle.
2. Spend 20 hours working each week instead of 60.
3. Place the importance of your employees’ personal success as high as your company’s financial bottom line.
4. Use your VIP status to open doors that most small companies can only dream of opening.
5. Drop the corporate diplomacy you perfected in years past and replace it with straight talk.
6. Hire people who not only share your vision but who are willing to take big risks and take your vision to new heights.
7. Set up the company so they can run it.
8. Have fun!

Jeff and Rich Sloan are the authors of Startup Nation: Open for Business and founders of StartupNation.

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