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| Shared Passions |
Aesthetic Aspirations
Josh Baer
08/02/2004
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 | MARRON COLLECTION
Donald Marron in front of a Willem de Kooning painting. |
Marron believes that it is vital for his employees
and clients to be surrounded by fine art during the business day. “Contemporary
art reflects the society it lives in,” he explains. “And being in a
market-driven business, we need to be exposed to it.” He has hung art in offices
around the world throughout his career and continues to do so at Lightyear. He
leveraged art as a useful marketing tool at UBS PaineWebber, continuing a
tradition of creating a vehicle for artists to develop audiences through
corporate collections. Marron made the work available to the public through
loans and exhibitions, a practice he intends to continue with the collection he
is building for his new company.
Marron is busily building a new assemblage
that focuses on artists whose works have captivated him for years: de Kooning,
Lucien Freud, Brice Marden, Tom Friedman and Neo Rauch. He recently obtained a
video work by Michal Rovner that fuses the antiquity of a tribal stone with the
mechanics of digital computer technology. He will show the Rovner piece in his
reception area, hoping to make a statement about the state of art today and in
the future for all his button-down visitors.
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